OnGrid - Executive - Digital Marketing (1-2 yrs)

OnGrid is seeking a highly motivated and results-oriented Digital Marketing Executive to join our growing marketing team. We're looking for a passionate individual with a strong understanding of digital marketing principles and a proven track record of success. You will be responsible for planning, executing, and optimizing various digital marketing campaigns across multiple channels.

Responsibilities:

Strategy & Planning:

- Contribute to the development and implementation of the overall digital marketing strategy.

- Conduct market research and competitor analysis to identify trends and opportunities.

- Develop detailed campaign plans, including objectives, target audience, budget allocation, and timelines.

Campaign Execution & Management:

- Execute and manage digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and display advertising.

- Monitor campaign performance and make data-driven adjustments to optimize results.

- Manage budgets and track ROI for all digital marketing activities.

Search Engine Optimization (SEO):

- Conduct & execute keyword research and implement on-page and off-page optimization strategies.

- Monitor website performance and identify areas for improvement.

- Stay up-to-date with the latest SEO trends and best practices.

Search Engine Marketing (SEM):

- Manage paid search campaigns on platforms like Google Ads, Meta Ads & LinkedIn Ads.

- Conduct keyword research and optimize ad copy and landing pages.

- Track campaign performance and make data-driven adjustments to maximize ROI.

Social Media Marketing:

- Develop and implement social media strategies to increase brand awareness and engagement.

- Create and curate engaging content for various social media platforms.

- Manage social media communities and respond to inquiries and comments.

Email Marketing:

- Develop and execute email marketing campaigns to nurture leads and promote products/services.

- Create engaging email content and manage email lists.

- Track email campaign performance and optimize open rates, click-through rates, and conversions.

Analytics & Reporting:

- Track and analyze website traffic, campaign performance, and other key metrics using analytics tools like Google Analytics.

- Generate regular reports on digital marketing activities and provide insights for improvement.

- Use data to inform decision-making and optimize campaigns.

Content Creation (Optional but beneficial):

Create engaging and informative content for various digital platforms, including blog posts, articles, infographics, and videos.

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.

- 1-2 years of experience in digital marketing.

- Proven track record of successful digital marketing campaign execution and management.

- Strong understanding of SEO, SEM, social media marketing, email marketing, and other digital marketing channels.

- Proficiency in using analytics tools like Google Analytics.

- Excellent written and verbal communication skills.

- Strong analytical and problem-solving skills.

- Ability to work independently and as part of a team.

- Up-to-date with the latest digital marketing trends and technologies.

Bonus Points:

- Experience with marketing automation tools.

- Google Ads and Google Analytics certifications.

- Experience in the B2B SaaS industry.