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1.9

based on 17 Reviews

5 One Impression Jobs

Brand Marketing Lead

One Impression

1.9

based on 17 Reviews

1-3 years

Gurgaon / Gurugram

1 vacancy

Brand Marketing Lead

One Impression

posted 4mon ago

Job Role Insights

Fixed timing

Key skills for the job

Social Media Market Research Event Planning Sales Operations Brand Management Campaign Management

+ 4 more

Job Description

Content Creation & Strategy: Develop and execute a killer content strategy that resonates with influencers and brands alike. Oversee the creation of engaging, high-quality content across our website, blog, social media, newsletters, and more.
Brand Management: Be the guardian of our brand. Ensure consistency and creativity in all marketing materials, develop brand guidelines, and keep us ahead of industry trends with innovative brand strategies.
Customer Acquisition and Retention: Lead efforts to build awareness, engage, and retain customers through impactful marketing campaigns and initiatives across the category.
Campaign Management: Conceptualize and execute integrated marketing campaigns across Inapp and other channels to drive brand awareness and engagement.
Event Planning & Execution: Plan, organize, and execute exciting events, from virtual webinars to large-scale conferences, that bring our community together and showcase our platform s value.
Cross-Functional Collaboration: Work closely with cross-functional teams, including category management, sales, operations, and product, to align the various initiatives with business objectives and priorities. Collaborate with internal and external creative agencies to develop compelling brand assets and campaigns for all categories.
Market Research and Analysis: Work with an agency to conduct market research, competitor analysis, and consumer studies to gain insights into market dynamics and customer preferences. Have data-driven approaches to track brand performance and measure the effectiveness of marketing initiatives.
Team Leadership: Lead and inspire a talented marketing team. Set clear goals, provide guidance, and foster a collaborative and high-energy work environment.
Analytics & Optimization: Use data to drive decisions. Analyze the performance of marketing campaigns, content, and events to continuously optimize and improve our strategies.

What Were Looking For:

Experience & Expertise: 6+ years of marketing experience, with a strong focus on content, branding, and events. Previous experience in the influencer marketing space is a huge plus!
Creative Visionary: Someone who thinks outside the box and brings fresh, innovative ideas to the table.
Strategic Thinker: Ability to see the big picture while managing the details. Proven track record of developing and executing successful marketing strategies.
Excellent Communicator: Superior written and verbal communication skills. Able to craft compelling messages and engage our audience.
Data-Driven: Proficient with marketing analytics tools. Ability to interpret data and translate insights into action.
Leadership Skills: Strong leadership and team management skills. Experience in mentoring and developing a marketing team.

Why Join Us:

Impactful Work: Make a real difference in the influencer marketing space and help shape the future of our platform.
Creative Freedom: Enjoy a role that allows you to innovate and bring your creative ideas to life.
Collaborative Environment: Work with a passionate, driven team in a supportive and dynamic environment.
Competitive Compensation: Receive a competitive salary and benefits package.
Growth Opportunities: Take advantage of opportunities for professional development and career advancement.