Area Sales Manager

Job description

Position : Area Sales Manager

Key Responsibilities

Job Overview:

We are seeking an experienced and highly motivated Area Sales Manager to drive the growth and expansion of our business.This role requires a professional who excels in dealer development, network expansion, and managing the operations of company-owned outlets or channels. The ideal candidate will have a strong entrepreneurial mindset, a proven track record in expanding dealer networks, and the ability to drive sales growth.

Key Responsibilities:

1. Dealer Development:
   
• Identify, recruit, and onboard new dealers, ensuring that they align with company standards and business objectives.
• Develop and nurture relationships with existing dealers to drive growth and strengthen partnerships.
• Provide ongoing training and sales support to dealers to enhance their performance and product knowledge.
• Monitor dealer performance, ensuring that sales targets, inventory levels, and operational standards are met.
2. Network Expansion
   
• Drive the expansion of the company owned and operated outlets in the assigned territory.
• Plan and execute strategies for identifying new locations and setting up company-owned stores or outlets.
• Oversee the establishment and operational performance of COCO locations, ensuring they meet revenue and operational targets.
• Ensure the seamless integration of new outlets into the companys operational structure.
3. Sales Strategy & Execution:
   
• Develop and execute effective sales strategies to increase revenue in assigned regions.
• Drive the achievement of sales targets for both dealers and COCO locations.
• Take ownership of the sales cycle and maintain a hands-on approach to ensure sales growth.
• Conduct regular market visits to assess the performance of COCO outlets and dealer networks.

Plan and achieve the organizational goals in terms of volumes, market share, profitability and overall growth of the organization by expansion of touch points.

Manage dealerships in the specified territory and Review the Sales process at dealerships

Monitor Customer Satisfaction Scores on Sales, Google Ratings, Complaints etc.

Ensure adherence to the monthly plan of Network Expansion (both main dealerships/ Branch outlets)

Visit dealerships/ Market as per Fixed Journey Cycle and review business parameters

Monitor Dealer Financial and ensure availability of Working Capital and dealer profitability

Infra audit compliance by dealers in the region

Ensure top three position in dealer satisfaction surveys across two-wheeler industry

Ensure retail finance penetration as per targets

Ensure the dealership has quality trained sales manpower as required.

Ensure that the dealership infrastructure is as per latest Corporate Identity Process norms and are compliant to all Oben Electric norms / Policies

Attending to customer complaints, ensuring that a high level of customer satisfaction is obtained

Ensure appropriate MIS reporting.

Rides & Customer meets to be organized as per target

Plan and implement sales promotional activities in coordination with Marketing team

Showcase consistent Customer satisfaction index & Sales Satisfaction index.

Maintaining relationship with business partners Dealers (dealer profit enhancement), Banks & Financial institutions

Ensure adherence to policies, statutory norms and compliance.

Experience:

7 to 10 Years of relevant experience as an Area sales manager in 2 wheeler company background