Brand Manager

Job Summary:

As a Brand Manager, you will be responsible for developing, implementing, and executing strategic marketing plans for our brand to drive brand awareness, customer engagement, and sales growth. You will play a key role in shaping the brand's identity and positioning in the market, ensuring that our products resonate with our target audience.

Key Requirements:

Education: Post Graduate in Marketing, Business, or a related field.

Experience: 3-5 years of experience in brand management, preferably in the FMCG, food, or health and wellness sectors.

Key Responsibilities:

• Brand Strategy Development: Develop and execute a comprehensive brand strategy that aligns with the company's mission and objectives.
• Market Research & Analysis: Conduct market research to identify consumer trends, competitive landscape, and opportunities for brand growth.
• Brand Positioning: Define and refine the brands positioning and messaging across all channels.
• Product Launches: Plan and execute successful product launches, including the development of marketing materials, promotions, and launch events.
• Marketing Campaigns: Develop and manage 360-degree marketing campaigns that include digital, social media, print, and in-store promotions.
• Content Creation: Oversee the creation of engaging content that reflects the brands voice and resonates with the target audience.
• Social Media Management: Manage and grow the brands presence across social media platforms, engaging with consumers and building a community around the brand.
• Partnerships & Collaborations: Identify and establish partnerships with influencers, nutritionists, and other relevant stakeholders to enhance brand visibility.
• Sales Support: Work closely with the sales team to develop point-of-sale materials and support sales strategies.
• Budget Management: Manage the brands marketing budget, ensuring efficient allocation of resources and tracking ROI.
• Performance Monitoring: Track and analyze the performance of brand initiatives, using data to optimize strategies and achieve KPIs.

Skills:

• Strong understanding of brand strategy, consumer behavior, and marketing principles.
• Experience in digital marketing, social media management, and content creation.
• Excellent communication, presentation, and interpersonal skills.
• Creative mindset with the ability to think outside the box.
• Strong project management skills with the ability to multitask and meet deadlines.
• Analytical skills to measure and optimize marketing performance.

Personality: Self-starter, highly motivated, and able to work both independently and as part of a team.

Application Process:

To apply, please send your resume and a cover letter detailing your experience and why you’re the perfect fit for this role to hr@harvestplus.solutions with the below mentioned details:

Full Name:

Qualification:

Total Experience:

Relevant Experience:

Current Company and Designation:

Notice Period:

Location: