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Digital Marketing and SEO Specialist
nurdsoft
·
3-4 years
Kolkata, Mumbai, New Delhi + 4 more
1 vacancy
Digital Marketing and SEO Specialist
Nurdsoft
posted 23d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report the performance of all digital marketing campaigns.
- Manage SEO initiatives and provide regular status updates internally and to clients
- Monitor SEO performance metrics and resolve critical issues that arise
- Identify trends and insights, and optimize spending and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Instrument conversion points and optimize user funnels.
- Must have 3+ years of marketing experience in digital marketing, preferably in an agency environment
- Bachelor s or Masters s degree in marketing or a related field.
- Proven working experience in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
- Skilled with SEO tools, such as Screaming Frog, Ahrefs, Moz Pro, etc
- Working knowledge of ad serving tools.
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong creativity, analytical skills, and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Out of the box thinker with a passion for doing things right the first time
- Strong urge towards investigation of problems, and ability to conduct independent research
- A self-starter, data-driven with excellent analytical & problem-solving ability to conceptualize and drive end-to-end development solutions that provide customer value
- Motivation to learn new concepts and proactively develop domain knowledge
- Strong decision-making skills; take-charge personality with ability to drive a plan to completion
- Smart individual who is readily approachable and is able to work effectively with multisite cross functional teams, having excellent verbal, written, and interpersonal skills
Employment Type: Full Time, Permanent
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