Digital Marketing Specialist

• Maintain a social media calendar and relevant creative and engagement activity on all social accounts
• Write crisp, clean, and engaging social copy to promote new and existing content
• Ideate and execute moment marketing and topical campaigns
• Collaborate with the design and video teams to produce high-quality creative graphics, GIFs and videos that are on-brand and follow company style guidelines
• Partner with PR, SEO, Content Marketing, and other related teams to streamline tasks and communicate effectively
• Monitor and analyze current social/digital trends including regular competitor analysis
• Respond to engagement-driven user comments creatively and notify the ORM team of any feedback or complaints across all social channels
• Repurpose blog posts, infographics, whitepapers, and other assets to create channel-specific microcontent
• Keep pace with social media and internet marketing industry trends and developments
• Maintain social media reporting on a weekly/monthly basis and send out updates and insights to the management team

Skills and Requirements

• Bachelor's degree, Business Administration, or related field; Master's degree preferred.
• Demonstrable 2+ years of business social media experience and strong knowledge of the social media landscape
• Strong portfolio of creative, advertising, social media or brand marketing work
• Passion for creating social-first content, with a proven ability to think strategically about creative content and implement it on a tactical level
• Strong written and verbal English communication skills
• Experience with a social publishing tool such as Hootsuite, Buffer, etc.
• Understanding of digital marketing best practices, including content management, brand voice, buyers journey, and customer personas
• Familiarity running paid campaigns on Facebook, LinkedIn and Twitter Experience in B2B marketing, video production, and other multimedia, Medium, Pinterest, and/or Instagram is a plus.