The role of a Digital Marketing person would be to focus on the core parts of Nplus Technologies products and client projects from design, development, and support aspects. It is a technological position where excellent knowledge of Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social media marketing (SMM).
Skills Required:
Experience in Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social media marketing (SMM)
Expertise in Event tracking, Schema creation, Analytics goal settings
Generating leads targeting globally and maintaining report monthly basis
Experience with A/B testing and other testing metrics
Develop a strategy for the improvement of organic search ranking and the maximization of ROI
Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
Should have worked with CMS and building/administering content in multiple CMS environments
Knowledge of HTML/CSS and website administration
Experience with website analysis using a variety of analytics tools including Google Analytics and webmaster tools
Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
Must be skilled in competitor analysis
High-level proficiency in MS Excel, PowerPoint, and Word
Manage relationships with web developers and marketing teams to properly implement SEO