Senior Data Scientist - Market Mix Modelling (3-7 yrs)

Senior Data Scientist-Market Mix Modelling

Job Description:

- Ability to work with large data sets and present conclusions to key stakeholders; Data management using R/Python/Spark.

- Working through the phases of project.

- Define data requirements for creating a model and understand the business problem.

- Optimize processing speed, automate iterative tasks as much possible, write codes in modular form with high reusability. Clean, aggregate, analyze, interpret data, and carry out quality analysis of it.

- Clean, aggregate, analyze, interpret data, and carry out quality analysis of it.

- Set up data warehouse for predictive/prescriptive analysis.

- Development of AI/ML models or statistical/econometric models.

- Hands on experience in Market Mix Optimization, Pricing and Promotion optimization, Assortment optimization etc.

- Working along with the team members.

- Looking for insight and creating a presentation to demonstrate these insights.

- Supporting development and maintenance of proprietary marketing techniques and other knowledge development projects.

- 3+ years of work experience in consulting/analytics with reputed organization is desirable.

- Have an understanding of econometric/statistical modeling and analysis techniques such as regression analysis, hypothesis testing, multivariate statistical analysis, time series techniques, optimization techniques, and programming languages like R/ Python/ Spark is a mandate.

- Working knowledge in Machine Learning algorithms like Random Forest, Gradient Boosting, XGBoost, Neural Network etc.