NMTRONICS - Lead - Marketing (5-8 yrs)

Marketing Lead

About the job:

- We seek a Marketing Lead, a key player in our brand's journey, who will champion brand centered storytelling and effective communication while strategically driving campaigns.

- This role is instrumental in leading and inspiring a team to achieve day-to-day marketing activities, always keeping long-term goals in sight.

- The ideal candidate will be self-driven, an excellent communicator, empathetic towards team members, and adept at bringing ideas to life.

Objectives and Responsibilities:

- Develop marketing plans according to brand positioning and target audience across different channels.

- Lead the execution of marketing programs from concept to completion.

- Analyze customer insights, responses, and market trends to improve marketing effectiveness.

- Develop go-to-market strategies with sales and engineering with formal proposals and recommendations.

- Lead initiatives with partners, customers, and vendors to enable lead generation.

- Maintain and improve existing marketing channels to achieve company objectives.

Required Skills and Qualifications:

- Minimum 5 years of experience with a Bachelor's degree in business, marketing, advertising, communications, or related field.

- Proven record of managing and developing high-performing marketing teams.

- Strong experience in leading marketing events and campaigns.

- Strong connections and contacts in media to enable timely promotions and PR coverage.

- Experience with vendor and event management for heavy footfall events.

- Exceptional written and verbal communication skills.

- Strong proficiency with computers and experience with Adobe, Affinity, Corel, and MS Office products.

Preferred Qualifications:

- Master's degree in business, marketing, advertising, communications, or other related field.

- Working knowledge of graphic design and content writing to create holistic and compelling marketing material.

- Experience leveraging AI tools to improve marketing efficiency while avoiding common ethical AI pitfalls.

- Positive attitude and a willingness to learn.

- Salary is negotiable based on the candidate's skills and experience.

- The company offers competitive incentive packages, medical care for self and family, and other benefits.

About NMTronics:

- NMTronics is a technology partner for manufacturers across India.

- Our customers range from Fortune 500 companies to new startups.

We are their "Partners in Technology".

- We excel in the sales and service of Capital Equipment, Manufacturing Technologies, and Engineering Consultancy for Surface Mount Technology (SMT), Solar, Automation, and EV sectors.

- With over 300 people across 9 offices in India, we represent 40+ global technology partners enabling turnkey factory automation solutions for our customers.

- We recently partnered with IIT Kanpur to establish the "NMTronics Center of Excellence for Electronics Manufacturing & Skill Development.