Senior Brand Strategist - Digital Media Firm (5-7 yrs)

Senior Brand Strategist

Job Description:

- Partner with Brand Management to transform client briefs into strong creative briefs for our creative leads, taking research, information and insights and distilling them down into a singular strategic idea for brand management teams to operate from.

- Support Head of Brand Strategy in development of creative briefs and distillation of information into inspiration.

- Be resourceful.

- Find unique, unexpected insights and stories about our clients, our consumers and the way the world is changing around them.

- Keep up to speed with innovations and interesting movements in the digital space, identifying opportunities for learning and sharing with our clients and prospects.

- Synthesize the above into simple, actionable, inspirational strategies that our creative teams can "push off" of and our clients can clearly understand.

- For select clients, lead all high-level, long-term brand strategy and evolution, medium-term communications and campaign planning and shorter-term engagement strategies to accomplish communication objectives.

- Develop opportunities for proactive brand and communication strategy workshops to evolve client thinking, brand positioning/purpose and align on business/campaign goals.

- Proactively work with Brand Management to analyze our client's businesses and needs and recommend revenue-driving opportunities for strategic projects; develop proposals (with Brand Management) for the work, including processes, tools, deliverables and timeframes.

- Help grow the Brand Strategy department team.

- Identify and communicate ways to improve the team, the department and its processes be a champion for great work and the processes necessary to achieve that work.

- Stay involved in and help guide creative ideation and concepting throughout the process, ensuring that we produce breakthrough work that drives our clients businesses forward.

- Develop industry analyses and thinking across innovative platforms, agency models and client needs to keep agency on the leading edge of the agency world.

- Qualifications: You must be confident, articulate and have excellent instincts with regard to human behavior, business strategy and general marketing theory.

- And you should be able to do this quickly, with minimal supervision.

- You should have a passion for creativity, culture, understanding how people think/interact, brands, platforms and problem solving.

- You should be familiar with, but not be constricted by, formal processes for building and evolving brands over time and uncovering deep consumer insights.

- You must have excellent instincts both broadly across industries and deeply within any given capability or function.

- You should, at any given time, be able to articulate a confident point of view on any industry, brand, consumer segment or communication platform.

- You should have 5-7 years of relevant advertising/marketing and digital media agency experience.

- Educational Qualifications: Bachelor's/Master's Degree.