Niro Money - Business Analyst - Marketing (2-3 yrs)

Business Analyst - Marketing

Role:

- Be an integral part of the marketing strategy and define the critical metrics. You'll also monitor performance trends and influence any interventions, based on performance.

- Collaborate closely with marketing, risk and product functions to understand the business problem and translate them into the right analytical problem statement

- Move past just being the "Data person" and contribute with individual thoughts on how to improve the critical metrics for the marketing and inputs on channel strategy, data segmentation or product funnel

- We love people who think of themselves as the business owner and then goes back to the data to prove or disprove the thought

- Act as the analytics and visualisation SME for the team and ensure that the dashboards built by dashboard/data team are designed and built in a way that makes it easy for the marketing team to consume the data they need

Skill set needed:

- Strong problem solving & analytical skills

- Candidates who are able to explain the story behind their analysis (not on how the data was sourced but business insights) will find themselves at an advantage

- Prior experience working with marketing teams needed

- Ability to write complex queries on SQL/Python to manipulate, consolidate multiple data sources for the purpose of dashboard/analysis.

- Past experience with startups; strong ability to adapt and work effectively in a fast- paced environment

- Data tools: SQL/Python, Google analytics, Mixpanel, excel and google sheet presentation skills

- Penchant for business & curiosity to understand how the business works