Great Learning - Email & CRM Strategist (4-7 yrs)

Responsibilities:

- Create strategies and roadmap for email marketing to drive new user acquisition, increased conversion, and improved engagement

- Monitoring performance of each channel-Notification, Email & SMS, and customer cohorts and taking surgical actions

- Performing analysis like sales funnel analysis, content effectiveness measurement, etc. to improve the effectiveness of CRM channels

- Develop insights and identify opportunities to drive revenue growth

- Proactively monitor marketing metrics (open rates / click-through / deliverability / etc.) and provide analysis of marketing campaigns and recommendations for enhancing the effectiveness

- Develop and implement new strategies to drive objectives like lead nurturing, cross-selling, and upselling

- Lead Content Development efforts to improve CRM activities' effectiveness

- Develop deep understanding of customers and build customer targeting, segmentation, and communication strategies to maximize the conversion rate, cross sell purchase rate.

- Drive customer retention and loyalty by working and improvising on an ongoing CRM campaign strategy.

- Planning the customer journey, customer life cycle, understanding customer behavior and executing campaigns/engagement programs to improve retention

- Email campaign set-up, scheduling, testing, and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.

- Collaborate with content, marketing, product teams to develop engaging and revenue driving communications.

Desired Skills

- Proven experience creating high-impact, unique marketing campaigns.

- Demonstrable experience leading and managing email marketing & database building strategies.

- Should have proficiency in at least one of the Marketing Automation tools such as Hubspot, WebEngage, Marketo, Drip, Pardot, Salesforce Marketing Cloud etc.

- Hands on Experience in CRM tools such as Salesforce, Leadsquared, Hubspot, Zoho etc is needed

- Highly creative with experience in identifying target audiences and devising email campaigns that engage, inform and motivate

- Ability to Create High Performing Email Messaging and Subject Lines to ensure maximum

performance.

- Strong knowledge of Email Drip Marketing and Automation

- Willingness to learn and attention to detail

- Up-to-date with the latest trends and best practices in email marketing and measurement.

- Comfort working in a fast paced, dynamic and often ambiguous environment where multi-tasking & prioritizing is highly essential.