Content Strategy

Newareeliya Soft Tech is looking for Content Strategy to join our dynamic team and embark on a rewarding career journey Content Planning and Development:Conduct research and analysis to understand audience needs, preferences, and behaviors

Develop a content strategy that outlines goals, messaging, tone, channels, and content types aligned with business objectives

Content Creation and Management:Create high-quality, engaging content across various mediums (articles, blogs, videos, infographics, etc

) while adhering to brand guidelines and SEO best practices

Curate, organize, and manage content across multiple platforms and channels

Audience Engagement and Experience:Craft compelling narratives and storytelling to resonate with the target audience and drive engagement

Optimize content for user experience and engagement, considering readability, accessibility, and usability

Channel Optimization and Distribution:Identify and leverage appropriate channels (websites, social media, email, etc

) for content distribution

Develop strategies for content amplification, including social media campaigns, influencer collaborations, or partnerships

Performance Analysis and Optimization:Analyze content performance metrics, such as engagement, reach, conversion rates, and user behavior

Use data insights to refine content strategies, improve performance, and meet KPIs

Qualifications:Bachelors degree in Marketing, Communications, Journalism, or a related field

Proven experience in content strategy, creation, and management across various platforms

Strong understanding of SEO, content marketing trends, and audience targeting techniques

Excellent writing, editing, and storytelling skills with an eye for detail and creativity

Proficiency in content management systems (CMS), analytics tools, and social media platforms