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Senior Salesforce Marketing Administrator
New Relic One
posted 1d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Ensure our Marketo instance is best-in-class to support global business requirements
- Seek opportunities to operationalize and streamline processes and technology within the marketing technology stack
- Help gather requirements for marketing systems projects
- Work with legal, security, and finance to ensure requirements gathered are in compliance with laws and internal policies
- Act as a point of contact for marketing systems vendors to ensure accurate and timely technical support solutions
- Update Marketo and integrated systems for lead routing, lead qualification, lead scoring, record deduplication, customer segmentation, and data integrity per provided business requirements
- Solve system integration issues and drive new systems integration projects
- Support and troubleshoot errors with the Marketo/Salesforce integration
- Evangelize Marketo best practices, including documentation, guidance, training, and enablement across varied functional teams
- Create and configure fields and determine field mapping to Salesforce to ensure the right fields are synced to support campaigns and reporting
- Create and update Marketo email and program templates
- Ensure that marketing efforts are in compliance with email marketing regulations
This role requires
- Bachelors Degree or equivalent related experience 3-5 years owning marketing campaign execution and handling marketing technologies including CRM, marketing automation, data enrichment, lead routing, and database integrations
- 3-5 years Marketo administration experience
- Current or past MCE certification credentials Demonstrated experience integrating marketing applications with other enterprise applications, as well as internal and external data sources Familiarity with Marketo/Salesf orce integration
- Detail-oriente d with strong organizational skills Solutions-orie nted with strong problem-solvin g skills
- Excellent written and verbal communication skills
- Flexible and adaptable to changing business needs and shifts in project requirements
- Strong collaboration skills in a diverse and inclusive team environment
- Familiarity with current email deliverability best practices and troubleshootin g deliverability issues
- Proficiency with HTML and CSS to support Marketo emails Familiarity with GDPR, CAN-SPAM, CASL, and CSA regulations
Bonus points if you have
- Familiarity with Lean Data
- Familiarity with Jira
- Familiarity with Scrum and agile methodology
- Familiarity with JavaScript
Employment Type: Full Time, Permanent
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based on 3 employees
Flexible timing
Monday to Friday
No travel
New Relic One Benefits
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