Product Manager (AdTech)

Times Internet is looking for an Ad Tech Product Manager - specifically within the Times of India s Digital Business Unit. The PM will be responsible for directing the development of our ad tech products and platform features at scale. The PM is expected to ensure ad tech reliability and optimize ad delivery.

Responsibilities:

Understand the problems and issues TOI Digital wants to solve, and then define the right data, analysis or interpretation to lead to the right recommendations and decisions

Translate business needs to technical requirements, and work with design and development teams to ensure correct implementation and tracking

Work closely with both internal [marketing, strategy and operations teams] and external partners to develop new technical solutions to help evolve our ad monetization business

Monitor and analyze core metrics such as viewability, render rate, fill rates etc. to both develop new features as well as diagnose issues to improve ad delivery and monetization

Tools: Proficiency in GAM and GA4 for extracting data, and in MS Excel for analyzing data

Qualifications:

2-5 years of relevant experience in the Advertising domain, preferably in a Product Management position. Experience in media domain is a plus

Expertise in analyzing requirements, creating roadmaps for technical products to maximize advertising revenues.

Proven expertise in working with large data-sets to figure out actionable insights

Effective Communicator who can tailor communication to a diverse, internal, and external audience.

Great team player who likes working with a diverse set of individuals across disciplines