Digital Marketing Executive

Role & responsibilities

Develop and execute digital marketing strategies to enhance brand awareness and drive engagement across online channels.

Manage and optimize campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and other digital advertising platforms.

Oversee the creation and maintenance of content for websites, blogs, emails, and social media platforms.

Utilize SEO best practices to improve search engine rankings and drive organic traffic.

Analyze digital marketing performance metrics (e.g., traffic, engagement, conversion rates) and use data to optimize campaigns.

Conduct market research to stay updated with industry trends, competitor activities, and emerging technologies.

Manage email marketing campaigns, including creating newsletters, email lists, segmentation, and performance analysis.

Collaborate with cross-functional teams (designers, developers, sales, etc.) to ensure brand consistency and content relevance.

Develop and manage digital marketing budgets, ensuring campaigns are cost-effective and aligned with company goals.

Report on the effectiveness of marketing campaigns and suggest improvements.

Stay up-to-date with the latest digital marketing trends, tools, and technologies.

Interested candidate can share cv on nupur.prajapati@neubergdiagnostics.com/ 90813 10088