Seo Manager

Astroyogi - India's largest marketplace of spiritual sciences across technology platforms and partners. Currently, we have an enthusiastic and dynamic team of 110 members that manage a cross section of functions, including product, technology, sales, marketing, operations and content. Astroyogi is globally the largest provider of astrological content and is partnered with the top publishers and aggregators such as Yahoo!, MSN, Daily Hunt and OTT platforms such as Zee5 to name a few. With 5 million users and counting, we are excited about our future plans to continue with our exponential growth.

SEO Manager - Astroyogi.com

Key Responsibilities

• Opportunity Sizing: Perform detailed keyword research on the websites by considering the existing SEO reach, competition benchmarking and cross-channel analysis to arrive at targeted keyword sets. Use inputs from this analysis to employ a bottoms up approach to forecast the organic opportunity for the websites.
• Goal Delivery: Monitor daily performance metrics to understand SEO strategy performance. Lead the SEO goal achievement plan as a part of project teams
• Technical Analysis: Lead comprehensive technical site audits on desktop & mobile device to identify gaps like page indexing, text to HTML ratio, broken links, etc.
• On Page Optimization: Lead detailed analysis of all on-page attributes like H1 tags, meta-tags, title tags, content, schema & etc. and provide recommendations based on SEO best practices for optimization.
• Off page: Lead in-depth link analysis by evaluating multiple link data points and properties. Categorize the links as positive or negative impact links and create action plans around link building or removal.
• SEO analytics: Lead data analysis on SEO and derive actionable insights to enable continuous optimization. Be analytical and creative in representing SEO data in different reports and dashboards. Provide SEO insights over Weekly, Monthly, Quarterly and Yearly touch points.