Seo Expert

1. Technical SEO:
• Conduct comprehensive technical audits and implement solutions to improve site health and search engine rankings.
• Optimize Core Web Vitals and ensure website performance aligns with Googles standards.
• Optimize pages for featured snippets, rich results, and zero-click searches.
• Implement schema markup to improve visibility in search engine results pages (SERPs).
• Stay ahead of trends to capture voice and visual search opportunities.
• Troubleshoot and resolve indexing, canonical issues, bad redirects, duplicate content, crawlability, and other technical issues in collaboration with the development team.
2. Search Engine Optimization:
• Research and implement high-impact keywords, optimizing on-page content, meta tags, and internal linking strategies.
• Develop and execute link-building campaigns to strengthen domain authority.
• Monitor and adapt strategies in response to Google algorithm updates and SEO best practices.
3. Local SEO/GMB Optimization:
• Ensure consistent NAP (Name, Address, Phone Number) information across all listings.
• Develop and execute strategies to enhance local search results for targeted regions.
• Track GMB metrics such as click-through rates, calls, and map views.
• Regularly update and optimize GMB listings to drive local engagement and conversions.
4. Analytics & Reporting:
• Set up and manage reports on GA4 and Looker Studio, providing actionable insights to stakeholders.
• Track, measure, and report on KPIs, such as organic traffic, rankings, and conversions.
5. Content Marketing:
• Identify high-potential content topics based on keyword research and industry trends and gap analysis.
• Develop content calendars and collaborate with the content team to produce high-quality, search-friendly content.
• Leverage a multi-channel content marketing strategy to maximize organic traffic from various platforms such as blogs, Q/As, podcasts, social media, email campaigns, and video content.
• Use tools like Google Analytics and SEMrush to analyze content performance, track engagement metrics, and identify opportunities for optimization.
6. Link Building Expertise:
• Experience in building high-quality backlinks through outreach, guest posting, partnerships, and digital PR.
• Proven ability to maintain healthy link profiles and avoid Google penalties and toxic backlinks.
7. Influencer Marketing:
• Partner with influencers to boost brand visibility and drive organic growth.
• Monitor influencer campaigns and ensure alignment with SEO and content strategies.
8. Competitor Analysis:
• Conduct regular analysis of competitor strategies, identifying opportunities for growth.
9. Collaboration & Strategy:
• Work closely with cross-functional teams (content, development, and social media) to align SEO strategies with broader marketing goals.
• Proactively share insights and propose innovative ideas to improve search visibility and performance.

Requirements:

• Experience: 3+ years of proven experience in SEO, with a focus on technical SEO.
• Technical Skills:
• Strong understanding of Core Web Vitals and technical audits.
• Proficient in using marketing and AI tools like SEMrush, Ahrefs, ChatGPT, Gemini, Ubersuggest, Google Search Console, and other tools.
• Hands-on experience with GA4 and Looker Studio reporting.
• Up-to-date with Google algorithm updates and industry trends.
• Understanding of basic HTML.
• Soft Skills:
• Strong analytical, problem-solving, and organizational skills.
• Excellent communication and collaboration abilities.
• Results-oriented and proactive mindset.