Marketing Lead

About the Role:

Were seeking an experienced and hands-on 360° Marketing Lead who thrives in both strategic and executional capacities. This role demands a versatile marketer with expertise in developing, executing, and optimizing multi-channel marketing campaigns that drive measurable results. The ideal candidate will lead efforts across digital, social, content, SEO, events, and traditional marketing, ensuring alignment with business objectives and fostering brand growth. 

Role & responsibilities

1. Strategy and Leadership

• Develop and lead 360° marketing strategies that align with organizational goals. 
• Set clear marketing objectives and KPIs, ensuring alignment with sales and leadership teams. 
• Mentor and guide a team of marketers, fostering a culture of collaboration, creativity, and innovation. 

2. Digital Marketing Leadership

• Oversee all digital marketing initiatives, including SEO, SEM, PPC, email campaigns, and display advertising. 
• Drive social media strategies to boost engagement and brand presence across platforms. 
• Leverage analytics tools like Google Analytics and HubSpot to monitor and optimize campaign performance. 

3. Content Strategy and Brand Building

• Spearhead the creation of high-quality content, including blogs, whitepapers, videos, and case studies. 
• Ensure consistent brand messaging and identity across all marketing channels. 
• Collaborate with internal and external teams to produce customer-centric content that drives engagement. 

4. Demand Generation and Lead Nurturing

• Design and execute Account-Based Marketing (ABM) strategies to target high-value prospects. 
• Implement lead generation programs, optimizing performance to drive sales-ready leads. 
• Recommend and deploy Martech tools to enhance demand generation efficiency. 

5. Event and Omni-Channel Marketing

• Plan and execute high-impact events, webinars, and trade shows that deliver ROI. 
• Integrate traditional marketing tactics (print, mailers, outdoor advertising) with digital efforts for a seamless strategy. 

6. Data-Driven Campaign Optimization

• Measure and report on campaign performance, providing actionable insights to improve ROI. 
• Continuously test and refine strategies to boost engagement, conversions, and revenue. 
• Own end-to-end reporting, ensuring transparency and accountability. 

7. Sales Collaboration and Enablement

• Partner with sales teams to create effective messaging and tools that drive deal closures. 
• Ensure alignment between marketing campaigns and sales goals to maximize impact. 

8. Cross-Functional Collaboration

• Work closely with creative, product, and leadership teams to align efforts and objectives. 
• Collaborate on product messaging, ensuring differentiation in a competitive market. 

Preferred candidate profile

• Experience: 8+ years in marketing roles with a focus on multi-channel campaign execution and leadership. 
• Hands-on Expertise: Proven ability to execute marketing initiatives end-to-end across multiple channels. 
• Marketing Tools: Advanced proficiency with tools like Google Analytics, HubSpot, Salesforce, and social platforms. 
• Data-Driven: Strong ability to analyze data, derive insights, and make informed decisions. 
• SEO/SEM Knowledge: Deep expertise in optimizing search rankings and managing paid campaigns. 
• Content Creation: Exceptional content strategy and development skills across formats. 
• Leadership: Demonstrated experience in building and managing high-performing teams. 
• Strategic Thinking: Strong ability to translate business goals into actionable marketing strategies. 

Preferred Qualifications

• Experience in the training/education industry or a similar sector. 
• Familiarity with Account-Based Marketing (ABM) strategies. 
• Certifications in marketing tools or platforms (e.g., Google Ads, HubSpot). 

If you are passionate about designing innovative learning experiences and making a positive impact in the lives of learners, we want to hear from you! Apply now at alpana@netcomlearning.com to join our team at NetCom Learning.