Ppc Expert

Professional Skills & Qualifications

● Proven 5+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads.

● Proficiency in MS Excel and data manipulation.

● Google/Bing ads certification, a plus

● Strong analytical skills

● Ability to think creatively

● Excellent attention to detail

● Strong relationship building skills

● Ability to think strategically and develop innovative paid search strategies

● Ability to present information effectively to a range of audiences

● Proficiency in managing moderate to large scale paid search accounts.

● Skills in campaign performance analysis and digital traffic metrics

● Experience using an automated bidding platform such as Search Ads 360, Kenshoo, Marin, a plus.

● Experience working with paid search tools to analyze and audit performance such as SEM Rush, Google search console.

● Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value)