Manager - Product Marketing (3-6 yrs)

Key Responsibilities:

1. Performance Marketing & Lead Generation:

- Develop and execute paid social media strategies on LinkedIn, Meta, and other relevant platforms to generate qualified leads.

- Improve PPC and Google Display campaigns.

- Optimize campaigns using A/B testing, retargeting, and lookalike audiences.

- Monitor and analyze campaign performance, adjusting tactics to improve ROI.

2. Social Media Growth & Community Building:

- Drive organic social media growth across platforms.

- Develop engaging content strategies to enhance brand visibility.

- Build and manage a community of engaged followers, fostering meaningful conversations.

3. Influencer Engagement & Partnership Management:

- Identify, onboard, and manage influencers relevant to the PT industry in the USA.

- Oversee content collaboration, performance tracking, and ROI analysis.

4. Data Analysis & Reporting:

- Track, measure, and report on campaign KPIs and overall marketing performance.

- Use analytics tools like Google Analytics, HubSpot, or Salesforce for insights.

5. Collaboration & Strategy:

- Work closely with sales, product, and content teams to align marketing strategies with business goals.

- Stay updated with industry trends and emerging marketing technologies.