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based on 5 Reviews

29 NBFC Credit Wise Capital Jobs

Product Manager Two Wheelers

NBFC Credit Wise Capital

based on 5 Reviews

5-10 years

Mumbai

1 vacancy

Product Manager Two Wheelers

NBFC Credit Wise Capital

posted 4mon ago

Key skills for the job

+ 3 more

Cross-Selling Strategy Development: Develop and implement cross-selling strategies and initiatives to promote additional financial products and services to existing two-wheeler loan customers.

Identify cross-selling opportunities based on customer needs, preferences, and lifecycle stages, leveraging
data analytics and market insights.

Product Portfolio Management: Manage the cross-selling product portfolio, including insurance products, extended warranties, roadside assistance, and other value-added services, ensuring alignment with customer needs and business objectives.

Conduct market research, competitor analysis, and product performance evaluation to optimize the product
mix and enhance cross-selling effectiveness.

Campaign Planning and Execution: Plan and execute targeted cross-selling campaigns and promotions across various channels, including digital marketing, direct mail, email, and telemarketing.

Collaborate with marketing and sales teams to develop creative assets, messaging, and promotional
materials to drive customer engagement and conversion.

Sales Enablement and Training: Provide training and support to sales teams, dealership staff, and customer service representatives to promote cross-selling opportunities and effectively communicate product benefits to customers.

Develop sales collateral, training materials, and sales scripts to facilitate cross-selling conversations and
overcome objections.

Customer Experience Enhancement : Collaborate with customer experience teams to optimize the end-to-end customer journey, ensuring a seamless and positive experience for customers participating in cross-selling programs.

Gather customer feedback, analyze satisfaction metrics, and identify opportunities to improve cross-selling processes and customer interactions.
Performance Monitoring and Analysis: Track and analyze key performance indicators (KPIs) related to cross-selling initiatives, including conversion rates, revenue generated, and customer engagement metrics.
Conduct regular performance reviews and analysis to assess the effectiveness of cross-selling campaigns and identify areas for optimization and improvement.
Regulatory Compliance and Risk Management: Ensure compliance with regulatory requirements, industry standards, and best practices in cross-selling activities, including disclosure requirements, customer consent, and privacy regulations.
Implement risk management controls and procedures to mitigate risks associated with cross-selling, including customer dissatisfaction, complaints, and regulatory scrutiny.
Stakeholder Engagement and Collaboration: Collaborate with cross-functional teams, including sales, marketing, product management, and compliance,
to align cross-selling strategies with business objectives and priorities.
Foster relationships with external partners, including insurance providers, vendors, and industry associations, to support cross-selling initiatives and partnerships.

Qualification

Bachelor s degree in business administration, marketing, finance, or related field; master s degree or MBA preferred.
5+ years of experience in product management, marketing, sales, or related roles in the financial services industry, with a focus on cross-selling and customer engagement.
Proven track record of success in developing and implementing cross-selling strategies, campaigns, and initiatives that drive revenue growth and customer satisfaction.
Strong analytical skills, with the ability to analyze market data, customer insights, and performance metrics to inform decision-making and optimization.
Excellent communication and presentation skills, with the ability to influence and collaborate effectively with crossfunctional teams and stakeholders at all levels.
Strategic mindset with the ability to think creatively, identify opportunities, and develop innovative solutions to achieve business objectives.
Project management skills, with the ability to manage multiple initiatives simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
Knowledge of regulatory requirements, compliance standards, and industry best practices related to cross-selling and financial services marketing.
Customer-centric mindset with a passion for delivering exceptional customer experiences and driving customer loyalty and retention.

Employment Type: Full Time, Permanent