Retail Buyer (apparels)

Role & responsibilities

BUYING, ASSORTMENT BUILDING MANAGEMENT
> Creating appropriate buying plan for assigned category as per Sales targets (Sales plan, Inventory Plan and Store planograms).
> Assortment planning on a Store Level-Concept representation, Number of Options per Assortment Group, Size Optimization, Pricing Strategy for Each Category.
> Maintaining Freshness Index at store& season Launch- Creating and managing product range in line with brand marketing strategy, brand identity and consumer and product segments
> Buying based on the new OTT model and scaling it up after the pilot success.
> Attending Merchandising Meet all stakeholders including design team about season range performance. Study on how the trend is shaping and what should be the point of focus for next season.

SALES & MANAGEMENT
> Product management at right location and time.
> Educate the store team about the new collection/range being introduced.
> Take continuous store feedback which is the voice of consumer. Understand the consumer needs on a constant basis also by visiting store frequently.
> Active Merchandise management-Identifying Good & Bad sellers, Mid-season Sale, Reordering Fast movers.
> Liquidation plan for the stocks that are not selling well.

INVENTORY PLANNING
> Maintain an optimum level of inventory both in the front end and the warehouse across all Assortment Groups.
> Importance of Stocks in warehouse: Replenishment and increases flexibility in reacting to market fluctuations.
> Need to have higher flexibility and secure the OTB in order to react to Unforeseen Trends. While Trends can be forecasted, Market Conditions is Still Volatile.

STORE OPTIMISATION.
> Factors that are important while finalizing a planogram-Area of the store, Catchment of the store, RFT & Fixtures in the store, Categories planned for the store, Stock/Option density
> Maintaining DOC (Days of cover) is important here but it should be a resultant of the things that we want to maintain an optimum level of inventory both in the front end and the warehouse across all Assortment Groups.

CONSUMER INSIGHTING/TREND SPOTTING
> Understand consumers' taste and pre-empt the future expectation, Visiting market/store frequently
> Trend spotting in respect to colours, Styles, patterns, Fabrics Etc., through in various forms (Track events, Forecasting websites, Magazines, Digital Media, Public places and Institutions.
> Analysing whether New Trends will be suitable for the stores also assessing the running Trends will continue or die down
> Preparing detailed Sell thru report in different attributes, discussing during the Merchandising day with all stake holders for future month creation. Also mapping competition to see domestic hits & misses.