Deputy Director - Brand Management

A. Business strategy
Develop the business model: Go deep, understand where opportunities are and create a viable
business model to service the opportunities
Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and
prioritize based on size, internal capabilities, etc
Know the customer: Understand connected customer behavior, develop new customer insights
Know the competition: Understand on-line and off-line players. React as and when necessary in an
appropriate manner
Influence the leadership: Convert strategies into action by liaising with cross-functional leadership
and drive the changes required
Think big - unlock value for consumers, Myntra Jabong and vendor partners

B. Merchandising and Sales Strategy
Own pricing strategy based on market potential, consumer insights, margins or competitive signals
Drive necessary category led promotions
Identify the growth areas and new business scope within the existing category
Expand selection, enable its discovery and ensure conversion

C. Relationship Management
Lead the team to identify strategic partners and negotiate better terms of trade
Create a comprehensive Vendor management strategy and governance framework
Put in processes & metrics to scale the business
Use technology to scale operations and expand selection
Work with Supply Chain teams to ensure product availability

D. Collaborative Partnership
Liaise with cross functional team members (Revenue/Growth/ Supply Chain and Marketing)

E. People leadership
Build, retain and groom a strong team to deliver across functions
Set goals, define KPIs and ensure team tracks effectively towards goals

Qualifications & Experience
MBA with 10+ years of relevant experience in category management
Exceptional analytical & problem solving skills, with attention to detail and ability to make data-
backed decisions
Self-directed focus and ability to prioritize within an ambiguous environment
Ability to execute and follow through on high-quality output, with limited oversight
Ability to work with cross-functional teams and influence/rally/align them towards a common
org/business goal
Strong verbal & written communication skills