Associate- Store - MIS

Associate- Store Marketing Management

About Team
The Store marketing and management team works with cross functional stakeholders to plan and
manage visibility and manage campaigns on the Myntra platform. This role involves planning, optimizing
and managing multiple high impact campaigns from end to end.

Roles and Responsibilities

Role:
The role involves building visibility metrics, prediction and anomaly detection of impression on the
platform and the conversion metrics. The DA can expect to have a panoramic view of the business and
work at the intersection Analytics and Strategy.

Responsibilities:
Develop analytical models to estimate impressions on the platform manage visibility across business
units
Monitor key metrics such as Funnel conversion, CTR, Revenue per impression, Revenue per User etc,
manage key levers to influence these metrics
Identify key trends over time and develop analytical models targeted at increasing conversion and
profitability
Develop an approach to best optimize the space available on the app
Execute A/B test experiments for multiple programs to optimize Home, Men and Women pages on
Myntra platform
Influence various teams/stakeholders within the organization to have successful campaigns

Qualifications Experience
1-3 years of experience with B Tech/BE in Computer Science or equivalent from a tier 1 college
Strong knowledge of SQL, advanced Excel/ Google sheets and basic statistics
Problem solving skills - ability to break a problem down into smaller parts and develop a solutioning
approach
Strong analytical bent of mind with strong communication/persuasion skills
Demonstrated ability to work independently in a highly demanding and ambiguous environment
Strong attention to detail and exceptional organizational skills