Senior Implementation Analyst - Adobe Analytics (3-8 yrs)

Position Title : Digital Analytics - Senior Implementation Analyst (C2H POSITION)

Impact :

The role will focus on supporting data collection, reporting and experimentation practices of the client to drive incremental project initiatives

Must Have Skills :

- Role focused on analytics implementation, customization, and automation of data collection processes. Develops cohesive measurement strategies and planning that ensures data collection aligns to client's priorities. Recommends processes for integrating platforms ensuring free flow data between systems.

- Have good analytics implementation experience across the life cycle and digital platforms (including web, responsive and native apps) using Adobe Launch

- Must be hands-on and work as part of technical analytics team for data framework implementations using Adobe marketing suits/products

- Design, develop and implement technical tagging requirements for company web, mobile and app platforms.

- Be able to create SDR and convert it to exact script code to be added on page/app screens or user actions on page.

- Develop and perform code modifications, testing and deployment where appropriate

- Enhance requirements for digital data layers (event based like ACDL) within company Tag Management solution

- Ability to write custom scripting, JavaScript, jQuery or other coding languages in web environments and tag management tools to accommodate custom tracking requirements

- Create and maintain Adobe Analytics JavaScript tags and plugins. Ability to troubleshoot scripting issues on the digital platforms using browser's console and other tools is a must

- Participate in clients' QA and deployment processes (Agile methodology, etc.).

- Hands-on experience with one or more debugging tools

- Thorough knowledge of Analytics Workspace, reporting and admin console in Adobe Analytics.

- Must be comfortable with advanced segmentation capabilities within Adobe Analytics.

- Hands on experience with AEP, CDP, WebSDK , CJA, AJO is a plus

Good to Have Skills :

- Ability to handle complex projects without minimal assistance

- Experience with implementing AEP (Adobe Experience Platform), Web SDK, CJA (Customer Journey Analytics)

- Develop, design, and implement scripting for A/B optimization/experimentation (Adobe Target)

- Configuring and setting up BI dashboards (Tableau / Looker / Power BI)

- Experience working with Adobe IO (using APIs to connect to Adobe suite of products programmatically like Adobe Analytics 2.0) through Web UI's (like Swagger) or API clients like Postman

Requirements :

- 3-8 years working in analytics, including experience working with tag management systems implementing advertising and tracking pixels, digital analytics development experience,

- Excellent understanding of JavaScript, HTML, jQuery, JSON, and DOM manipulation, strong tag management skills, excellent understanding of cloud-based information systems, solid debugging and troubleshooting skills