SEO & Content Specialist - IT Product (4-5 yrs)

Profile :

- We are looking for an experienced SEO Specialist with strong content writing skills to drive our organic growth initiatives.

- In this role, you will oversee SEO strategies and produce engaging content to support our brand's online presence.

- Your expertise will be essential in improving organic rankings, managing on-page and off-page SEO, and creating optimized, high-quality content that aligns with our SEO goals and business objectives.

Key Skills :

- SEO Strategy Development: Formulate a comprehensive SEO strategy to boost organic search rankings for MSB Docs across its target industries, incorporating technical SEO, on-page, and off-page optimization.

- Keyword Research: Conduct extensive keyword research focused on verticals like healthcare, pharmaceuticals, and finance, identifying high-impact opportunities and integrating them into site content and metadata.

- Content Optimization and Collaboration: Partner with the content team to create and optimize industry-specific content that aligns with SEO objectives and strengthens MSB Docs' authority in document management and eSignature solutions.

- On-Page and Technical SEO: Implement best practices across title tags, meta descriptions, internal linking, and schema markup, ensuring an optimal website structure for enhanced crawlability and user experience.

- Backlink Building: Develop and execute backlink acquisition strategies that build domain authority and elevate industry-specific ranking for high-value keywords.

- Performance Analysis and Reporting: Monitor, analyze, and report on organic performance using tools like Google Analytics, Google Search Console, and SEMrush, adjusting strategies based on data insights.

- Industry Trend Monitoring: Stay up to date with SEO trends, search engine algorithm updates, and emerging SEO techniques, with a focus on B2B SaaS and digital transformation.

Role and Responsibilities :

- Your role will be pivotal in driving organic growth through SEO optimization and high-quality content creation, supporting our digital strategy with the following responsibilities:.

- Create SEO Strategy: Develop and execute comprehensive SEO strategies, focusing on improving organic search rankings, traffic, and engagement.

- Content Creation and Optimization: Write and optimize SEO-friendly content across platforms, ensuring alignment with brand and SEO goals.

- Technical SEO Optimization: Ensure website architecture, crawlability, and indexation align with best practices.

- Keyword Research and Analysis: Conduct keyword research and apply insights to drive traffic and rankings.

- Link Building: Implement link-building strategies to enhance domain authority and search rankings.

- Performance Tracking and Reporting: Monitor SEO performance, analyze results, and report findings to refine strategies.

- Cross-functional Collaboration: Work closely with the content, design, and development teams to ensure SEO best practices are integrated across projects.

- Stay Updated: Continuously update knowledge of SEO trends, algorithm updates, and industry advancements.

Why Join MSB Docs?.

- Work with a growing team passionate about digital transformation and innovative solutions.

- Be part of an environment that values continuous learning and professional growth.

- Opportunity to shape MSB Docs' SEO and digital presence, making a direct impact on business growth.

Company Profile:

MSB Digital Pvt Ltd is a Product based, innovation driven, enterprise solutions provider to some of the Fortune 500 clients.

We are a provider of flagship products and solutions for our US based group company Taigle LLC.

Being part of an industry that stresses constant innovation, we come up with differentiated offerings that reflect our deep domain expertise.

We put forward end-to-end solutions for the industry-specific needs of our clients to help them accelerate their business processes.

Our products are created out of existing industry challenges; our solutions are crafted for next generation enterprise needs, and we ensure they are the best in the market.

We provide pioneering and smart document solutions for financial, healthcare, administrative, automotive, education, pharma, and life sciences sectors.