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79 mPlatform Jobs

Manager - Social

GroupM

2-8 years

Gurgaon / Gurugram

1 vacancy

Manager - Social

mPlatform

posted 12hr ago

Job Role Insights

Key skills for the job

Investment Banking Google Analytics PPC Nexus Google AdWords Bid Management

+ 3 more

Job Description

Description

Position at GroupM Nexus

Overview of job

GroupM is the world s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Manager - Biddable Media to join us. In this role, you will handle all biddable media platforms for various clients of GroupM in India. You will be responsible for ensuring end to end campaign management and implementation.

At GroupM APAC , our people are our strength, which is why fostering a culture of diversity and inclusion is important to us

Reporting of the role

This role reports to the Associate Director , GroupM GMS

3 best things about the job:

Get to work in a truly integrated team handling 360 aspects for a brand
Will work closely with the leading publishers such as Google & Facebook
Will be exposed to Programmatic

In this role, your goals will be:

In three months:

Understood the complete biddable media scenario on client s business, e.g. Search, Facebook, etc.
Handled day to day tasks / requirement effectively

In six months:

Optimized implementation in all biddable media platforms
Recommended and implemented best practice
Explored and executed an innovation in one of the biddable media platforms

In 12 months:

Exceed client expectations in terms of biddable media implementation
Create a road-map for the next year.

What your day job looks like at GroupM :

Analyze , track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available
Client communication, prioritizing work for the team and ensuring the recommendations and optimization on the account is designed to meet client KPIs
Stay ahead of the competition by analyzing , keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.

What you ll bring:

Expertise in Google analytics
Through understanding of Google AdWords
Understanding of Bid Management Tools
Number Crunching
Understanding of Programmatic

Minimum qualifications:

Relevant experience of 3 - 5 years in paid media roles

GroupM Nexus

GroupM Nexus is the industry s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world s leading advertisers.

GroupM India

GroupM is WPP s media investment group and the world s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau Convergences. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Employment Type: Full Time, Permanent

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