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Senior Executive - Social
mPlatform
posted 12hr ago
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Job Description
Description
Position at GroupM Nexus
Senior Executive - Social
GroupM Nexus, Gurgaon
Overview of job
In this role, you will handle social media platforms for various clients of GroupM in India. You will be responsible for ensuring end to end campaign management and implementation.
GroupM Nexus, Gurgaon
Overview of job
In this role, you will handle social media platforms for various clients of GroupM in India. You will be responsible for ensuring end to end campaign management and implementation.
Reporting of the role
This role reports to the Manager/Sr. Manager
3 best things about the job:
- Get to work in an truly integrated team handling 360 aspects for a brand
- Will work closely with social platforms e.g. Facebook, Twitter, Snapchat, LinkedIn.
- Manage end to end social media planning and execution
Measures of success -
In three months:
- Understood the complete paid social media scenario on client s business, e.g. Facebook, Snapchat etc.
- Handled day to day tasks / requirement effectively
In six months:
- Optimized implementation in social media platforms
- Recommended and implemented best practice
- Explored and executed an innovation in one of the social media platforms
In 12 months:
- Exceed client expectations in terms of social media implementation
- Create a road-map for the next year.
Responsibilities of the role:
- Analyze, track and optimize on an ongoing basis effective benchmark for measuring the campaigns performance including bids, account daily/monthly budget caps, Reach & Frequency, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
- Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
- Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
- Stay ahead of the competition by analyzing, keeping pace and regularly documenting social platform updates and trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.
What you will need:
- Relevant experience of 2-3 years in social media marketing role
- Expertise in Meta and sound understanding in other social ad platforms
- Through understanding of Google AdWords
- Understanding of Bid Management Tools
- Number Crunching
GroupM Nexus
GroupM Nexus is the industry s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world s leading advertisers.
GroupM India
GroupM is WPP s media investment group and the world s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau Convergences. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM Nexus is the industry s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world s leading advertisers.
GroupM India
GroupM is WPP s media investment group and the world s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau Convergences. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
Employment Type: Full Time, Permanent
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