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Business Director
mPlatform
posted 4d ago
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Job Description
Overview of job
Wavemaker is an agency of GroupM, the world s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a director to join our Digital practice. In this role, you will be responsible for managing the day-to-day relationship and driving the integrated media agenda for your respective set of clients.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
3 Best Things About the Job
- Working within a proven, fast-growing team leading some of the biggest brands in the country
- Help some of the largest brands build their digital media presence and drive revenues for the largest media investment agency
- Opportunity to build brands using digital
Reporting of the role
This role reports to the Senior Business Director / Client Leader.
This role reports to the Senior Business Director / Client Leader.
Measures of success
In three months:
- Have a thorough understanding of the clients businesses (KPIs, key challenges)
- Get familiarized with proprietary Wavemaker tools and our Provocative Planning philosophy
- Manage the day-to-day operations of clients business with emphasis on quality and timeliness
In six months
- Build a strong, collaborative relationship with the client, acting as the point of contact for all things digital
- Lead planning response on all client briefs from insight and strategy through to execution
- Liaise with finance team to ensure we close billing and invoicing on time
In twelve months
- Learn TV+Digital planning and begin to manage integrated briefs
- Drive profitability on your set of accounts by adhering to GroupM trading principles
- Drive innovation by exploring new ideas, technologies, platforms and alphas/betas
- Have career conversations and provide timely feedback to direct reportees
Responsibilities of the role:
- Managing and being responsive to client requests, appropriately delegating tasks to individual team members.
- Formulate digital strategy for client s business and ensure that recommendations and decisions are consistent with client s objectives and strategies
- Oversee the work of central planning and implementation teams (ad operations, search, social, programmatic) to ensure plans deliver on client objectives and deliveries are in line with agreed KPIs
- Demonstrate understanding of newer planning principles such as audience planning and how it can be used to shape the client s media strategies
- Build strong relationships with key media owners
- Evaluate media opportunities including ideas, innovations, and partnerships whenever required
- Keep up to date with GroupM trading principles, meeting revenue targets and driving incremental billings by identifying new media opportunities
- Ongoing learning of the clients category/competitive activity as well as the changing media landscape
- Contribute to pitches, monthly and quarterly reviews and strategy presentations
What you will bring:
- Expertise in digital strategy, communications planning, and experience in any biddable media
- Understanding of the programmatic and the biddable ecosystem - should be able to use dashboards to plan or pull out data
- Understand data -driven marketing and build use cases for your clients
- Demonstrate curiosity - always asking meaningful questions, challenging the brief if necessary
- Ability to navigate difficult client situations/manage expectations in a diplomatic manner
- High attention to detail to ensure the teams output is of the highest quality
- Proven experience in managing people and ability to adapt management style
- Strong team player
What you will need:
- Minimum 8 years experience in a media agency, or experience managing or being a part of a brand s digital team
- Degree in advertising, marketing, business administration or management preferred
- Excellent communication and presentation skills
- Strong with numbers
Employment Type: Full Time, Permanent
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