Senior Software Engineer

Job Description

Role: Ad Ops - Digital Execution

Job Summary -

Join the team that is delivering digital campaigns with subject matter expertise in the Owned Media channel for one of the most innovative banking customers.

As a Digital Execution Sr. Associate, you will manage all aspects of the Owned Media channel from ad placement, to managing the decision engine and targeting that drives these ads. In addition, this position requires experience with campaign and timeline management collaboration with agencies/vendors, measuring and reporting key metrics for digital campaigns, and process adherence through the established workflow. You will also act as a validation and quality assurance expert. You will conduct requirement analysis, define test strategy & design and lead test execution to guarantee superior outcomes.

Job responsibilities -

Primary liaison between Owned Media team and line of business that leverage client ad serving

Work directly with key stakeholder from strategy team and LOBs to obtain requirements for campaign requests and provide support for ad build and testing.

Conduct requirement analysis, define test strategy & design and lead testing to guarantee superior outcome.

Assemble, target, test and launch digital ads placements through several different Marketing platforms and marketing technology

Develop QA measures and processes around testing prep, execution and defects in an innovative manner to meet project needs.

Mitigate and triage issues that impact ad serving and the line of business campaigns Manage and facilitate the OA release and PRODUCTION release process, along with assistance to PROD Support & DEVOPS

Work with cross-functional groups to support key projects as an Owned Media Subject matter expert.

Years of experience needed -

5+ years of relevant experience.

Technical Skills:

5 years experience in digital operations role leveraging technology to build, deploy, test and analyze digital campaigns.

Knowledge and understanding of general online business, advertising, and marketing principles

Working knowledge of content management tools and experience with decision engines.

Proven ability to take initiative and influence others - achieving results in a matrix organization

Detail-oriented, with the ability to multi-task and prioritize based on changing requirements

Team player with excellent interpersonal skills, ability to collaborate, self-motivated energetic, can-do attitude in a fast-moving environment

Experience with related technologies is helpful (PEGA, Tableau, Adobe. Salesforce) Expertise on testing Technology in Digital programs that include Omni-channel access as well as customer experience apart from regular functional testing

Familiarity with SQL. HTML and Scripting.

Experience with marketing analytics and reporting

Certifications Needed:

Nil

About Mphasis

Mphasis applies next-generation technology to help enterprises transform businesses globally. Customer centricity is foundational to Mphasis and is reflected in the Mphasis Front2Back Transformation approach. Front2Back uses the exponential power of cloud and cognitive to provide hyper-personalized (C=X2C2TM=1) digital experience to clients and their end customers. Mphasis Service Transformation approach helps shrink the core through the application of digital technologies across legacy environments within an enterprise, enabling businesses to stay ahead in a changing world. Mphasis core reference architectures and tools, speed and innovation with domain expertise and specialization are key to building strong relationships with marquee clients.