Business Development manager - Grease

Designation: Business Development Manager - High Volume Products

Key Responsibilities:

1. Establish Sales Objectives: Forecast and develop annual sales quotas for business partners and direct customers.
2. Sales Budget Management: Prepare and adhere to the sales budget for the year, including quarterly forecasts and monthly sales commitments to ensure that yearly sales targets are achieved.
3. Business Partner Follow-Up: Maintain regular follow-ups with business partners to ensure they are meeting quarterly and annual targets.
4. Sales Program Implementation: Implement structured sales programs by developing field sales actions.
5. Team Coaching and Mentoring: Monitor, guide, coach, and mentor business partner teams as per the mutually agreed plan with the National Sales Manager to enable partners to meet their targets.
6. Motivation of Business Partners: Encourage business partners for aggressive promotion of Petrochem brand products.
7. Training: Ensure that business partner teams are well trained on both technical and commercial aspects.
8. Customer Issue Resolution: Resolve product or service problems by clarifying customer complaints, determining the cause, selecting the best solutions, expediting corrections, and following up to ensure resolution as per customer service processes.
9. Customer Satisfaction: Ensure an excellent standard of service and maintain a high level of customer satisfaction.
10. Collaboration: Work with business partners and/or internal colleagues to resolve problems, facilitate solutions, and enhance customer service offerings.
11. Market Trend Analysis: Monitor and analyze market trends for target business lines and stay informed about competitors' products and services, including schemes and incentives.
12. Brand Awareness: Increase awareness of Mosil products, highlighting features and benefits at the national level.
13. Competition Analysis: Conduct thorough analyses of competitors products to develop effective strategies for countering competition and increasing market penetration.
14. Product Development Needs: Identify needs for product improvement or development based on market trends and customer feedback.

Detail Responsibilities:

1. Long-Term Strategic Development: Focus on new business development through channel sales and contract manufacturing.
2. Demand Identification: Identify potential demand for commodity greases and oils across India.
3. Business Partner Discovery: Find potential business partners for conventional/commodity lubricants (greases) and appoint them, setting sales targets and providing support to achieve them.
4. Sector Focus: Identify strategic sectors and applications for product development and gaining approvals.
5. Contract Manufacturing Opportunities: Seek business from large customers for contract manufacturing or private labeling.

Personal Specifications:

• Education/Qualification:
• Engineering Degree, Diploma, or Science Graduate.
• Experience:
• 10-12 years in channel sales and direct sales, specifically in the commodity range of lubricants.
• Skills:
• High on ownership, results-driven, strong documentation skills, and well-versed in the principles and methods of sales and marketing.
• Knowledge:
• Extensive knowledge of various channel sales types and the working culture of industrial products through channel sales.

Key Performance Indicators:

1. Achievement of sales targets (value-wise) in the assigned segment.
2. Achievement of sales targets (value-wise) in direct and channel sales.
3. Training imparted to business partners.
4. Monthly demand planning and forecasting.
5. Monitoring of market trends and competitors activities.
6. Implementation of promotional activities to meet target goals.