Brainstorm and bring ideas to life alongside the creative team. - Understand client briefs and decode the communication for advertising campaigns. - Take feedback from supervisors and make necessary corrections - Work on content calendars with the AMs. - Write clear, persuasive, and original copy for print, web, radio and TV advertisements. These include slogans, catchphrases, messages, scripts, jingles and taglines. - Collaborate with functional teams for executing client briefs - Experiment with new content trends that can be utilized for client pitches, client briefs and new partnerships. - Able to work on small to midsize pitches - Overview the work of the junior copywriters