Group Head - Social Media

Experience Level: 5 - 6 Years (3 years in Agency set-up)

We are seeking an experienced and strategic-minded Group Head of Social Media to lead our client-based social media team. This role requires a dynamic individual who can ideate and execute effective social media campaigns giving great results that meet with client's objectives, foster a cohesive team environment, and cultivate strong client relationships. The ideal candidate should possess a deep understanding of social media dynamics, a proven track record in team leadership, and exceptional communication skills.

Job Description

1. Ideation and Strategy of Campaigns:

- Develop innovative and tailored integrated marketing strategies that align with client's objectives, target audiences, and industry trends.

- Lead brainstorming sessions to generate creative campaign ideas, considering various platforms, formats, and engagement techniques.

- Collaborate with the creative team to conceptualize engaging content that resonates with the intended audiences.

2. Team Management:

- Lead, mentor, and inspire a team of social media account managers and executives.

- Set clear performance expectations, provide regular feedback, and conduct performance evaluations.

- Foster a collaborative and innovative team culture that encourages the sharing of ideas and professional growth.

3. Client Management:

- Develop and maintain strong relationships with the clients through regular communication, meetings & strategic interaction.

- Clearly understand clients' goals, needs, and expectations and ensure that marketing strategy media strategies align with their business objectives.

- Present campaign proposals, strategies, and other integrated marketing reports to clients in a compelling and informative manner.

- Proactively address client concerns, feedback, and requests to ensure their satisfaction and long-term partnership.

Requirements:

- Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).

- 5-6 years of proven experience in social media management within a client-based agency or related environment. (With minimum 3 years of agency experience)

- Demonstrated success in devising and executing impactful social media strategies for a variety of clients.

- Profound understanding of social media platforms, algorithms, content formats, and best practices.

- Proven track record of generating exceptional results via integrated marketing strategies (online + offline). {must have}

- Strong analytical skills to interpret data and insights for continuous campaign optimization.

- Excellent written and verbal communication skills, capable of conveying ideas clearly to both internal teams and clients.

- Proven leadership skills with experience in managing and developing high-performing teams.

- Adept at managing multiple client relationships simultaneously and adept at handling client feedback and expectations.

- Experience in presenting campaign strategies and performance reports to clients.

- Detail-oriented, organized, and able to meet tight deadlines in a fast-paced environment.

- Creative thinker with the ability to ideate innovative and tailored campaigns that drive engagement.

- In-depth knowledge of the broader marketing landscape and how social media integrates into comprehensive strategies.