Executive/Senior Influencer Marketing

About Us:

Mosaic Wellness is building digital first, health brands for elective health concerns.

Man Matters, is a digital elective health platform for men, helping 2.5M+ men every year diagnose and solve for their hair loss, beard growth, fitness and nutrition concerns by offering personalized treatment plans and access to expert doctors and health coaches.

Be Bodywise, is an online women s elective health platform, serving 4M+ women every year by providing personalized solutions and doctor consults across concerns for hair health, body care, Sleep and nutrition.

Little Joys, is an online health platform for kids, helping 2M+ parents every year solve for their child s physical, mental and emotional development by offering age-appropriate solutions for nutrition, immunity, brain health, bone health with access to expert doctors and nutritionists.

Key Responsibilities:

Influencer Strategy Development:

Design and implement comprehensive influencer marketing strategies aligned with business goals.

Identify growth opportunities within influencer marketing to expand brand reach and relevance.

Influencer Sourcing and Relationship Management:

Identify, evaluate, and onboard influencers and content creators that align with the brand s values and target audience.

Foster long-term relationships with influencers to establish loyalty and advocacy for the brand.

Campaign Planning and Execution:

Lead the conceptualization and execution of creative, results-driven influencer campaigns.

Collaborate with internal teams to ensure cohesive execution of campaigns across channels.

Contract and Deliverable Oversight:

Negotiate contracts with influencers, ensuring clear communication of deliverables, timelines, and expectations.

Ensure influencer content adheres to brand guidelines and meets agreed-upon standards.

Performance Tracking and Analysis:

Monitor campaign performance metrics (reach, engagement, conversions) and optimize campaigns based on insights.

Prepare detailed reports and presentations to showcase ROI and key learnings from influencer partnerships.

Industry Trend Monitoring:

Stay ahead of industry trends, platform updates, and competitor strategies to identify new opportunities.

Test and implement innovative influencer marketing techniques.

Requirements :

A minimum of 2-3 years of experience in influencer marketing, with a proven track record of delivering high-impact campaigns.

Strong relationship-building and communication skills to foster influencer partnerships.

A creative mindset coupled with analytical skills to craft and evaluate campaign strategies.

Experience in D2C/health and wellness is a plus point!