Mobifly - Manager - Digital Marketing - B2B Vertical (1-3 yrs)

Responsibilities :

Brand Upliftment :

- Develop and execute strategies to enhance brand visibility and recognition.

- Create and maintain consistent brand messaging across all platforms.

Social Media Optimization :

- Manage and optimize social media profiles for maximum engagement and reach.

- Develop and implement social media campaigns tailored to target audiences.

Email Campaigns & Paid Campaigns :

- Plan, design, and execute email marketing campaigns to nurture leads and drive conversions.

- Manage paid marketing campaigns on platforms like Google Ads, LinkedIn, and others, ensuring ROI.

Collaboration & Coordination :

- Work closely with freelancers, designers, content creators, and industry experts to ensure timely and high-quality deliverables.

- Coordinate marketing projects and ensure alignment with overall business goals.

Performance Measurement :

- Monitor, analyze, and report on the performance of marketing activities.

- Use data-driven insights to optimize campaigns and improve effectiveness.

Industry Expertise :

- Leverage experience in the IT/technology sector to craft relevant and impactful marketing strategies.

- Stay updated on industry trends and adapt strategies accordingly.

Requirements :

- Proven experience (3+ years) in B2B marketing, preferably in the IT/technology industry.

- Strong knowledge of brand management, social media platforms, and campaign optimization.

- Hands-on experience with email marketing tools, paid advertising platforms, and analytics tools.

- Excellent project management and coordination skills.

- Ability to work with and manage freelancers and external experts.

- Analytical mindset with the ability to measure and interpret campaign results effectively.

- Exceptional communication and interpersonal skills.

What We Offer :

- Opportunity to work in a dynamic and growing IT company.

- Collaborative and innovative work environment.

- Competitive salary and benefits.

- Opportunities for professional development and growth.