Miniso - Manager - Marketing & Event (2-3 yrs)

Position Overview:

We are seeking a highly motivated and experienced Marketing & Events Manager to lead innovative marketing initiatives and execute high-impact events that enhance brand visibility, drive customer engagement, and increase sales.

This role requires a dynamic professional who can seamlessly integrate event management with strategic marketing to deliver memorable experiences and impactful campaigns.

If you have a creative mindset, strong project management skills, and a passion for retail and marketing, we want to hear from you!.

Key Responsibilities:

Event Management:

- Develop and execute a comprehensive event strategy to promote the brand, increase foot traffic, and enhance customer engagement.

- Plan and oversee end-to-end event execution, from concept to completion, ensuring timely and smooth delivery.

- Collaborate with vendors, suppliers, and venues to manage logistics effectively.

- Curate unique customer experiences aligned with the brand, including interactive activities, demos, and giveaways.

- Analyze event performance metrics (footfall, engagement, and sales) and prepare post-event reports to optimize future strategies.

Marketing Strategy:

- Design and implement innovative marketing campaigns to boost brand visibility and drive traffic to stores.

- Manage and oversee all social media platforms, crafting engaging content and coordinating promotional campaigns.

- Drive influencer marketing initiatives by building relationships with bloggers, influencers, and media to amplify brand presence.

- Collaborate with external partners, such as mall branding teams, to execute strategic promotions and events.

- Utilize customer insights and market trends to refine marketing and event strategies, ensuring alignment with business goals.

Cross-Functional Collaboration.

Work closely with sales, merchandising, and marketing teams to ensure events and campaigns align with company objectives.