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9 Mindshare Solutions Jobs
Principal Partner Programmatic
Mindshare Solutions
posted 5hr ago
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Job Description
Overview Of Job
Mindshare is an agency of GroupM, the worlds largest media investment company and are a part of WPP
In fact, we are responsible for one in every three ads you see globally
We are currently looking for a Principal Partner Programmatic to join us
As part of the largest media agency in India, youll have the opportunity to leverage the scale that comes with the job, to develop products that suit the entire programmatic spectrum
Our vision is that programmatic media will become fundamental to our offering, and youll have a strong hand in translating that into reality
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us
Reporting of the role
This role reports to the Head Digital
3 Best Things About The Job
You will be the owner of transforming agencys digital media buying from manual insertion order to dataand technology driven buying, generating higher ROI for clients and higher revenue/margin
Its Programmatic
The world is moving in that direction
You will be charged with driving that for the largest media agency in India working across all the publishers, vendors and start-ups creating disruption to traditional way of doing business
Working with cross-functional teams to drive efficiency and automation at scale
In 3 Months
In this role, your goals will be:
Bed down and understand the programmatic setup across the business
Build out a roadmap for what is required to grow the programmatic buying business moving forward
In 6 Months
Participate in business proposals, leading the programmatic element and supporting in group pitches
Ensure that we offer a coordinated and integrated operation with the wider business
Isolate new business prospects and help grow revenue for existing client
In 12 Months
Establish your position as a thought leader, with demonstrable thought leadership including a deep awareness of programmatic platforms and industry trends
Ensure at least one strategic win by secure the programmatic buying business for one of the key current clients
What Your Day Job Looks Like At Mindshare
Define and oversee our stakeholders, strategy and solution in the programmatic space in close collaboration with GroupM and mPlatform
Review and benchmark of current services
Phased development plan for growth / success
Clear escalation process for best-in-class service
Lead Programmatic discussions and align internal understanding of the benefits of the strategy solution
Act as a key interface between teams and the GroupM mPlatform team with regards to Technology, Trading and Operations
Oversee process to ensure that programmatic buying activation is aligned to the overall programmatic strategy across digital disciplines and review regularly against commercials
Work closely with GroupM to enable integration of complex programmatic solutions including technology stack, media partnerships service models to deliver an end-to-end media opportunity through the company programmatic offering
What Youll Bring
Working experience in Agency, Trading Desks or Programmatic Tech Partners
Actual Campaign execution experience with most of the local programmatic players as well as measurement providers
Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits
Existing relationships with publishers, programmatic product partners, as well as data providers in the local market
Knowledge of different programmatic trading models and their implications to both advertisers inventory quality and publisher monetization strategies
Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modelling and cookie mapping to the lay person
Minimum Qualifications
15+ years professional experience with digital media preferably within a media agency/trading desk
Experience in Google Marketing Platform (DV360, CM, GA360)
Experience in top AdTech MarTech platforms
Experience in Client Decks, Programmatic Strategy, New Pitches, etc Hands on experience and knowledge on programmatic platforms
Clear thought process strategy to build on existing businesses competent in all Microsoft office software
More About Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world
Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team #teammindshare
We believe that in todays world, everything begins and ends in media
We aim to be our clientslead business partner, to grow their business, and drive profitability through adaptive and inventive marketing
We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy
We create new things and have fun doing it
Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation
We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career
Mindshare APAC has won 500 awards in the last year alone, including Agency Network of the Year 2017 by both the MMA SMARTIESand Campaign Asia for the fifth and third consecutive year, respectively
Mindshare is part of GroupM, the media investment management arm of WPP, the worlds leading communications services group
To learn more about Mindshare and our philosophy of Original Thinking, visit us at wwwmindshareworldcom and follow us on Twitter @mindshare and facebookcom/mindshareapac and linkedincom/company/mindshare
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack
The growth of digital is set to soar high because of changing consumer habits
With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market
It is also one of the top 10 ad spend markets in the world and is set to climb the ranks
Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale
At GroupM India, theres never a dull moment between juggling client requests, managing vendor partners and having fun with your team
We believe in tackling challenges head-on and getting things done
GroupM is an equal opportunity employer
We view everyone as an individual and we understand that inclusion is more than just diversity its about belonging
We celebrate the fact that everyone is unique and thats what makes us so good at what we do
We pride ourselves on being a company that embraces difference and truly represents the global clients we work with
Employment Type: Full Time, Permanent
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