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Partner Strategy
Mindshare Solutions
posted 1mon ago
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Job Description
We are currently looking for a Partner -Strategy for Mindshare North . In this role you will be working on multiple clients such as Grofers, YUM, Dyson, Volvo, Apollo, Lufthansa and others . This is a n active client facing role that is meant to shape thinking of the client on how media is deployed in the vast ecosystem of choices that exist today. The strategy lead will be called upon to have strong POV on marketing/media best practices for brands depending on portfolio role, life stage, barriers and target audience. Ability to diagnose what works, what doesn t, being well informed on research/measurement techniques and having excellent appreciation for changing media habits will be needed. Every touchpoint can individually or together play a role in consumer journey and the strategy lead needs to have a media-neutral point of view on a campaign and lead 360 ideations. In addition, given increasing importance of data and adtech / martech solutions, he/she will need to champion new pilots, data-driven initiatives and brand partnerships with technology companies. The role will have a team reporting into it, which requires team building and mentorship capabilities.
Reporting of the role
This role reports to: Principal Partner - Strategy (North and East)
3 best things about the job:
3 best things about the job:
- Working with world class marketing team across clients and marquee brands within the Mindshare North Portfolio
- Be an architect and Brand strategy owner. Collaboration with multiple stakeholders both internally (digital, offline, content+, activation teams) and externally (Client s creative agency, PR/ORM agency, digital agency).
- Opportunity to bring new practices to clients from a data and tech perspective, backed by GroupM s stature in identifying and executing such work. Constantly Evolve and Build skill sets with newer 360 tools in the industry and data partners
In this role, your goals will be:
In three months:
In three months:
- Met all stakeholders across clien ts identified , including insights, creative agency and interacted with them on an upcoming campaign
- Got a good understanding of business/brand challenges, past campaigns, and competitive media
- Initiated an audit of current strategy work, team output and given a roadmap to team members
- Learnt media basics and tools across google and FB suite
In six months:
- Initiated projects addressing key barriers/ business challenges whether via a campaign or a non-campaign idea.
- Started becoming a go-to person for internal teams and client teams on strategic questions
- Ensuring that MS best practices - frameworks, tools, etc are well used as appropriate by internal teams and outputs shown to client
- Worked together with WPP partners, to create few visible differences on brands
What your day job looks like at Mindshare:
- Lead the team that works on the annual marketing strategies along with the Client Leadership team and specialist units
- Participate in the Integrated Planning process
- Participate in thought leadership projects across clients
- Drive consumer understanding to draw insights that impact our client s businesses
- Keep abreast of media innovations and developments and find links to enrich brand plans
- To participate in idea generation sessions
- Writing entries for media and other awards
What you ll bring:
- Strong appreciation of marketing and challenges that can exist
- Capability to build a story - Make effective presentations
- Persuasive
- Pro active
- Communication skills
- Stake holder management
Minimum qualifications:
- MBA preferred
- Years of experience - 13- 14 years
- Should have a keen interest in brands and marketing
- Preferred exposure / Understanding of Digital, Data, Research/ Analytics
Employment Type: Full Time, Permanent
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