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Principal Partner - Programmatic

GroupM

6-10 years

Mumbai

1 vacancy

mPlatform

posted 1mon ago

Key skills for the job

This role reports to the Head - Digital

3 best things about the job:

You will be the owner of transforming agency s digital media buying from manual insertion order to data- and technology driven buying, generating higher ROI for clients and higher revenue/margin.
It s Programmatic. The world is moving in that direction. You will be charged with driving that for the largest media agency in India working across all the publishers, vendors and start-ups creating disruption to traditional way of doing business
Working with cross-functional teams to drive efficiency and automation at scale.

In this role, your goals will be:

In 3 months:

Bed down and understand the programmatic setup across the business
Build out a roadmap for what is required to grow the programmatic buying business moving forward

In 6 months:

Participate in business proposals, leading the programmatic element and supporting in group pitches.
Ensure that we offer a coordinated and integrated operation with the wider business
Isolate new business prospects and help grow revenue for existing client

In 12 months:

Establish your position as a thought leader, with demonstrable thought leadership including a deep awareness of programmatic platforms and industry trends.
Ensure at least one strategic win by secure the programmatic buying business for one of the key current clients

What your day job looks like at Mindshare:

Define and oversee our stakeholders, strategy and solution in the programmatic space in close collaboration with GroupM and mPlatform

Lead Programmatic discussions and align internal understanding of the benefits of the strategy & solution
Act as a key interface between teams and the GroupM mPlatform team with regards to Technology, Trading and Operations
Oversee process to ensure that programmatic buying activation is aligned to the overall programmatic strategy across digital disciplines and review regularly against commercials
Work closely with GroupM to enable integration of complex programmatic solutions including technology stack, media partnerships & service models to deliver an end-to-end media opportunity through the company programmatic offering

What you'll bring:

Working experience in Agency, Trading Desks or Programmatic Tech Partners
Actual Campaign execution experience with most of the local programmatic players as we'll as measurement providers
Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits
Existing relationships with publishers, programmatic product partners, as we'll as data providers in the local market
Knowledge of different programmatic trading models and their implications to both advertiser s inventory quality and publisher monetization strategies
Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modelling and cookie mapping to the lay person

Minimum qualifications:

15+ years professional experience with digital media preferably within a media agency/trading desk
Experience in Google Marketing Platform (DV360, CM, GA360).
Experience in top AdTech & MarTech platforms.
Experience in Client Decks, Programmatic Strategy, New Pitches, etc
Hands on experience and knowledge on programmatic platforms.
Clear thought process & strategy to build on existing businesses.
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