Principal Partner Performance Strategy

Strategy :Architect and supervise comprehensive digital marketing blueprints to catalyze growth, drive sales, and enhance customer acquisition for clientele..

Business Growth:Grow the business revenue through existing brands or adding new brands.

Campaign Supervision:Spearhead and administer large-scale, multi-channel digital initiatives, guaranteeing optimal ROI, CPA, and overall performance metrics..

Team Leadership:Provide mentorship, guidance, and oversight to a team of digital marketers, analysts, and content creators, nurturing an environment of innovation and perpetual enhancement..

Data-Driven Decision Making:Utilize analytical tools (such as Google Analytics, ADH, DCM etc.) to monitor, scrutinize, and report on campaign performance, refining strategies based on derived insights..

Skills:Must have previously managed D2C performance campaigns and possess a robust understanding of platforms (Google/Meta) & all campaign types (A+sc, catalog, Pmax, shopping).

Experience with other platforms (partners like Paytm, Gpay, PhonePe & Affiliate Partners) is desirable..

Process Oriented:The candidate should exhibit process orientation and proficiency in defining and implementing processes to ensure seamless operations..

Client Relations:Interact with high-profile clients to comprehend their business objectives, provide consistent updates, and offer strategic suggestions for performance augmentation..

Budget Management:Allocate and oversee budgets across digital channels to ensure optimal expenditure and return on investment for campaigns..

New Trends & Innovations:Remain abreast of the latest trends in digital marketing, performance tools, and industry best practices, incorporating avant-garde techniques..

Collaboration:Collaborate cross-functional teams to deliver holistic marketing solutions and ensure requirement fulfilment for client..