Email & LinkedIn Marketing Intern

Role & responsibilities

Database Building and Prospect Research:

• Gathering and compiling prospect information using platforms like ZoomInfo, Apollo, and Google.
• Help research target industries, companies, and key decision-makers to create relevant prospect lists.
• Organize and maintain databases with accurate lead information for easy follow-up.

Email Marketing Support:

• Drafting and sending personalized email campaigns aimed at generating interest and booking meetings.
• Monitor email campaign performance, track responses, and optimize outreach strategies.
• Regular follow-ups to ensure ongoing engagement with prospects.

LinkedIn Outreach and Engagement:

• Building professional connections with prospects via LinkedIn through personalized messages.

Lead Qualification and Meeting Scheduling:

• In case of positive response , pass the lead to the sales team
• Maintain a record of scheduled meetings and progress, reporting key metrics to the team.

Collaboration with Sales Team:

• Communicate regularly with the sales team to ensure smooth handoff of leads and provide any additional information needed.
• Provide insights from outreach campaigns to help optimize future strategies and improve conversion rates.

Preferred candidate profile

• Currently pursuing or recently completed a degree in Data Science , Marketing, Communications, Business, or a related field.
• Strong communication skills, both written and verbal.
• Basic understanding of email marketing, social media platforms (especially LinkedIn), and lead generation practices.
• Proficient in Microsoft Office (Excel, PowerPoint, Word) and Google Suite (Docs, Sheets).
• Detail-oriented with the ability to manage multiple tasks and prioritize effectively.
• A proactive, self-motivated, and team-oriented individual.
• Previous experience or familiarity with ZoomInfo, Apollo, or other CRM/lead-generation tools is a plus.