General Manager

The General Manager - Digital Marketing is responsible for developing, executing, and overseeing the organizations comprehensive digital marketing strategy. This role requires a blend of strategic thinking, creativity, and analytical skills to drive brand growth, enhance customer engagement, and achieve business objectives across digital platforms.

Key Responsibilities:

1. Strategic Planning:
• Develop and implement the organizations digital marketing strategy aligned with business goals.
• Identify new market opportunities and trends to maintain a competitive edge in the digital space.
  
2. Team Leadership:
• Lead and mentor a high-performing digital marketing team, fostering innovation and collaboration.
• Collaborate with cross-functional teams to ensure brand consistency and cohesive marketing efforts.
  
3. Campaign Management:
• Plan, execute, and optimize digital marketing campaigns across platforms, including SEO, SEM, social media, email marketing, and content marketing.
• Oversee ad budget allocation and performance, ensuring maximum ROI.
  
4. Content and Brand Management:
• Drive the creation of engaging, relevant, and high-quality content that aligns with the brand's voice.
• Ensure brand messaging is consistent across all digital touchpoints.
  
5. Analytics and Reporting:
• Monitor and analyze campaign performance metrics using tools like Google Analytics, HubSpot, and social media insights.
• Provide data-driven insights and recommendations to optimize marketing strategies.
  
6. Technology and Tools:
• Stay updated on the latest digital marketing tools and technologies.
• Implement automation and CRM tools to enhance marketing efficiency.
  
7. Stakeholder Collaboration:
• Work closely with the sales team to align digital marketing strategies with revenue targets.
• Build relationships with external agencies and vendors to augment marketing capabilities.