Data Analyst

Data Analyst

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The e-Retail Digital Marketing Analyst position involves working directly with a dynamic team of eRetail business analysts based in Lyon, France, as they assist internal business partners in developing e-Retail strategies to achieve Michelin business goals.

Tracks, measures, analyzes trends of the eRetail execution of Michelin tyre products on identified e-Commerce websites, with a focus on defined KPIs

Understands e-Retail business requirements and how to map those requirements to specific distributor relationships contexts

Extrapolates trends and patterns from data analysis and suggests improvement opportunities

Compiles a comprehensive narrative of how online distributors execute Michelin tyres e-Retail while interacting with initiatives; provides operational insights and recommendations

Forecasts and prepares reports measuring the effectiveness of programs/action plans

Designs and builds reports using multiple tools (e.g., dedicated Web analytics tools, Excel, PowerPoint, Power BI)

Participates to scoping meetings and presentation meetings with internal business partners

Plays a leading role within the Pune e-Retail Digital Marketing Analysts team, and acts as a problem solver towards other analysts

Keeps up-to-date with the newest analytics and digital/e-commerce marketing trends

Data Analysis
Prioritize business and information needs with stakeholders.
Identifies relevant data sources for the perimeter
Acquires relevant data and maintain databases/data systems
Sets up data collection and manages extraction from gathered data
Interprets data, analyzes results and provides recommendations
Compiles and organizes information, data and insight analysis in the relevant templates, dashboards
Organizes the supports to be communicated and displayed in the organization through the appropriate processes to the stakeholders (ex: Business Review, Demand Review, Diagnosis for PSQ, )
Shares and explains the results of analysis and recommendations with stakeholders and other partners
Filters and "cleans" data by reviewing computer reports, printouts, and performance indicators to locate and correct problems
Customer/Internal Partners Focus
Follows up with customers and/or internal partners to ensure that their needs have been met.
Maintains service to customers and/or internal partners during critical periods.

Work methods
Applies methods and work instructions set by the entity
Contributes to continuous improvement to enhance methods, practices and results