MetaOption - Manager - Digital Marketing - SaaS (5-6 yrs)

Note: Candidates having SAAS/Product experience should Apply.

Marketing agency experience will not be relevant.

About:

- MetaOption is a technology services firm specializing in business applications and cloud solutions.

- We help mid-market and enterprise customers solve their business challenges through strategic consulting services, innovative offerings and industry-specific solutions built on the latest technologies.

Key Responsibilities:

- Create and execute data-driven digital marketing strategies to increase product awareness, lead generation, and customer acquisition for MetaOption's SaaS offerings in the U.S. market.

- Drive high-quality leads through a variety of channels, including SEO, SEM, PPC, social media, content marketing, and email campaigns.

- Stay up-to-date on industry trends, competitor activities, and new marketing technologies to ensure our strategies remain innovative and effective in the competitive SaaS landscape.

- Collaborate with product, sales, and customer success teams to align marketing campaigns with business goals, product launches, and customer feedback.

- Ensure seamless communication and coordination to maximize impact.

Experience and Qualifications:

- Minimum of 4-6 years of digital marketing experience, with at least 3 years in SaaS or product-based companies.

- A proven record of successfully managing digital marketing initiatives for B2B SaaS products is essential.

- Strong project management skills with the ability to work independently and solve problems creatively while delivering results in a fast-paced environment.

- Experience with B2B SaaS marketing, particularly targeting enterprise-level clients in the USA.

- Bachelor's or Master's degree

- Expertise in marketing automation tools (e.G., HubSpot, Marketo, Pardot), Google Analytics, SEO/SEM tools (e.g., Ahrefs, SEMrush), and paid media management platforms (Google Ads, LinkedIn Ads, etc