1. Ability to think creatively, strategically and identify & resolve problems 2. Knowledge of PPC tools, platforms & data analysis skill 3. Ability to work within a team & independently.
Campaign Management:
Develop, implement, and manage paid search campaigns across various platforms (Google Ads, Bing Ads, etc.).
Optimize campaigns for maximum ROI, including keyword research, bid management, and ad copy writing.
Track and analyze campaign performance metrics to identify areas for improvement.
Keyword Research:
Conduct in-depth keyword research to identify relevant keywords and optimize bids.
Use keyword research tools to uncover high-traffic, low-competition keywords.
Ad Copy Writing:
Write compelling and persuasive ad copy that drives clicks and conversions.
Test different ad variations to improve performance.
Landing Page Optimization:
Create high-converting landing pages that align with ad copy and campaign goals.
Optimize landing pages for speed, mobile-friendliness, and user experience.
Budget Management:
Manage campaign budgets effectively to maximize ROI.
Allocate budgets across different campaigns and ad groups.
Reporting and Analysis:
Generate regular performance reports and analyze key metrics.
Identify trends and opportunities to improve campaign performance.