PR Manager

The PR Manager has to coordinate all public relations activities and develop a marketing communications plan, including strategy, goals, budget, and tactics. They would have to develop the media relations strategy, and consistently secure high-level placements in print, broadcast, and online media.

Roles & Responsibilities:

Develop and implement strategic PR programs to achieve significant increases in brand awareness

Cultivate relationships with key business journalists in national and trade publications

Designing and writing presentations, press releases, media kits, articles, leaflets, in-house journals, and publicity brochures, along with creating promotional videos, when required.

Developing and executing effective PR plans by translating the brand’s vision and key messages into media concepts and compelling stories.

Leveraging a variety of media channels to maximize the brand exposure through interviews, editorials, etc.

Building strong and positive relationships with media, influencers, and other related parties.

Developing and editing news releases, speeches, articles, and other editorial collateral.

Analyzing and reporting on the results of PR campaigns & initiative

Preferred Skills:

• 4 –5 years of experience in a PR agency.

• Experience of handling a team of 3-4 members.

• Professional degree in Public Relations, Journalism, or related fields.

• Excellent written & verbal communication skills.

• Deadline-oriented approach and creative thinking skills.

• Proven work experience in Public Relations.

• Ability to work in a team as well as independently.

• Proven track record designing and executing successful public relations campaigns at both a local and national level.

• Strong relationships with both local and national business and industry media outlets.

• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.