Media Buyer - Search Arbitrage

Job Summary:

We are seeking a highly skilled Search Arbitrage Media Analyst with expertise in driving profitable campaigns through Facebook, Google Ads, and Native Advertising platforms. The ideal candidate will have a strong background in managing large-scale paid search campaigns, optimizing content for monetization, and utilizing data to maximize ROI. You will be responsible for analyzing traffic sources, optimizing ad spend, and ensuring high conversion rates for performance-driven campaigns.

Key Responsibilities:

Campaign Management:

Manage and optimize paid search campaigns across Google Ads, Facebook Ads, and Native platforms (e.g., Taboola, Outbrain).

Oversee daily bid management, keyword targeting, ad copy optimization, and budget allocation to drive high-quality traffic.

Search Arbitrage Execution:

Implement search arbitrage strategies to generate traffic for content monetization, focusing on acquiring low-cost traffic and maximizing ROI.

Analyze cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS) to adjust campaigns effectively.

Data Analysis and Reporting:

Use analytics tools (Google Analytics, Facebook Insights, native platform dashboards) to monitor and analyze the performance of campaigns.

Generate weekly/monthly performance reports, presenting insights on campaign optimization and improvement opportunities.

A/B Testing and Optimization:

Continuously test and optimize ad creatives, landing pages, and targeting strategies to enhance conversion rates and reduce CPA.

Conduct split testing on keywords, bidding strategies, and audience segments to identify high-performing combinations.

Traffic and Conversion Optimization:

Monitor traffic quality, optimizing for high-converting users while minimizing traffic waste.

Leverage native ad placements, SEO optimization, and keyword targeting to ensure consistent and profitable traffic acquisition.

Collaboration with Creative Teams:

Work closely with creative and content teams to ensure the alignment of ad creatives with campaign goals.

Ensure that landing pages and offers are aligned with the best practices for high conversions.

Budget and Spend Management:

Efficiently allocate and manage budgets to maximize the performance of campaigns across all channels. Monitor pacing and ensure that spend is in line with campaign goals while maintaining profitability.

Key Requirements:

Experience:

Proven experience (2-4 years) managing paid search campaigns on Google Ads, Facebook Ads, and Native Advertising platforms (Taboola, Outbrain).

Experience in search arbitrage strategies with a deep understanding of bidding, targeting, and content monetization.

Skills:

Strong analytical skills, with proficiency in Google Analytics, Facebook Insights, and other native platform analytics.

Experience with A/B testing, conversion rate optimization (CRO), and ad optimization.

Expertise in campaign tracking and ROI analysis, with a keen ability to improve ROAS and CPC.

In-depth knowledge of keyword research, traffic acquisition, and media buying strategies.

Familiarity with tools like Excel, Google Sheets, and Google Data Studio for reporting and data manipulation.

Technical Skills:

Advanced knowledge of Google Ads (Search, Display, YouTube) and Facebook Ads (including Facebook Business Manager).

Experience with native advertising platforms like Taboola, Outbrain, Revcontent, or similar.

Familiarity with automation tools and bid management platforms (e.g., Marin Software, Kenshoo).

Soft Skills:

Detail-oriented, with excellent problem-solving and troubleshooting abilities.

Strong communication skills to work across teams and report on campaign performance.

Highly organized with the ability to manage multiple campaigns and priorities.

Ability to work in a fast-paced, data-driven environment and make quick adjustments based on campaign performance.

Preferred Qualifications:

Experience with Google Tag Manager, Google Search Console, and Facebook Pixel.

Understanding of SEO and how it integrates with paid media campaigns.

Background in content marketing or media buying agencies is a plus.

Why Join Us:

Opportunity to work with a dynamic, data-driven team focused on performance marketing.

Gain exposure to cutting-edge digital advertising platforms and technologies.

Competitive compensation with performance-based incentives.

If youre passionate about search arbitrage, paid media optimization, and driving measurable results through platforms like Facebook, Google, and Native, wed love to hear from you!