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SEO Analyst
1-4 years
Kolkata, Mumbai, New Delhi + 4 more
1 vacancy
SEO Analyst
Measure Marketing Results Inc.
posted 1mon ago
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Job Description
- Keyword Research & Strategy Development: Conduct comprehensive keyword research to identify opportunities for organic growth, and develop recommendations for a structured SEO strategy that targets key audience segments.
- Performance Analysis & Tracking: Track and analyze SEO metrics such as organic traffic, conversion rates, and user engagement using tools like Google Analytics, Google Search Console, and other analytics platforms.
- Monitoring & Reporting: Monitor and report on search trends and SEO performance, translating findings into actionable insights that guide content and technical strategies.
- Website Audits & Optimization: Audit and analyze websites to identify areas for improvement and make optimization recommendations for better search engine rankings, site structure, and user experience.
- Collaboration with Content Teams: Partner closely with content teams to provide SEO recommendations that enhance organic success through keyword targeting, content structure, and internal linking.
- Competitor Analysis & Market Research: Perform competitor analysis to identify content gaps and areas for improvement, using insights to refine our approach and boost competitive advantage.
- Funnel Analysis: Plan and analyse funnel campaigns across multiple channels to improve user journey and conversion rates
- Trend Monitoring & Continuous Learning: Stay updated with the latest SEO, social media, and digital marketing trends, tools, and practices, providing recommendations adjusting strategies to ensure competitiveness.
- Cross-Functional Campaign Collaboration: Collaborate with cross-functional teams, including content, social media, and paid media teams, to analyze and provide recommendations for high-performance integrated marketing campaigns.
- Technical SEO Implementation: Work closely with web developers to ensure best practices in technical SEO, such as site speed optimization, mobile responsiveness, structured data markup, and crawlability.
- Link-Building & Outreach: Analyze and recommend effective link-building strategies to improve domain authority and organic reach through partnerships, guest posts, and PR outreach.
- ROI Analysis: Measure and analyse the return on investment from marketing campaigns and providing actionable insights.
- Predictive Analysis: Use historical data and trends to forecast future SEO performance and identify potential opportunities or challenges.
Required Skills and Qualifications:
- Educational Background: Bachelor s degree in Marketing, Business, Communications, or a related field.
- Experience: 5+ years of experience in SEO or digital marketing, with a proven track record of driving organic growth.
- Technical Skills: Proficiency in SEO tools like SEMrush, Ahrefs, Google Analytics, Google Search Console, and keyword research tools.
- Analytical Mindset: Strong analytical skills with a data-driven approach to problem-solving and decision-making.
- Content Optimization Knowledge: Deep understanding of on-page SEO, content structure, and keyword targeting.
- Project Management: Excellent organizational and project management skills with the ability to handle multiple tasks simultaneously.
- Communication Skills: Strong communication and interpersonal skills to collaborate effectively with cross-functional teams.
Preferred Qualifications:
- Familiarity with HTML, CSS, and JavaScript for technical SEO.
- Experience with CMS platforms such as WordPress.
- Certification in SEO, Google Analytics, or similar areas is a plus.
- Experience with local SEO and providing recommendations for listings in Google My Business.
Employment Type: Full Time, Permanent
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What Measure Marketing Results Inc. employees are saying about work life
based on 2 employees
Monday to Friday
No travel
Day Shift
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