Martech Lead - Salesforce Marketing Cloud Intelligence (6-12 yrs)

Marketing Technology Strategy: Develop and execute a comprehensive MarTech strategy that aligns with Bighaat's overall marketing and business objectives.

Platform Management: Oversee the selection, implementation, and optimization of marketing automation platforms, CRM tools, email marketing systems, analytics tools, and other technologies that enhance marketing performance.

Data Analytics & Reporting: Use data-driven insights to evaluate marketing campaigns, optimize performance, and ensure we meet KPIs. Provide regular reports and actionable insights to the marketing leadership team.

Cross-functional Collaboration: Work closely with marketing, sales, and product teams to ensure seamless integration of marketing technologies and alignment with business goals.

Customer Journey Mapping: Design and optimize the end-to-end customer journey by leveraging automation tools and ensuring personalized, targeted communication across all touchpoints.

Technology Integration: Manage the integration of new and existing MarTech tools with other systems (e.g., CRM, website, analytics) to improve marketing operations and customer experience.

A/B Testing & Optimization: Lead the execution of A/B testing for marketing campaigns to continually optimize performance and effectiveness.

Lead Generation & Nurturing: Oversee the development of lead generation and nurturing workflows using marketing automation tools to increase customer acquisition and retention.

Marketing Trends & Innovations: Stay up-to-date with the latest marketing technologies, trends, and best practices. Evaluate new tools and recommend innovative solutions to keep Bighaat ahead of the competition.

Key Qualifications :

Educational Background :

- Bachelor's degree in Marketing, Computer Science, Data Analytics, or a related field. A Master's degree or certifications in marketing technologies is a plus.

Experience :

- 5+ years of experience in a marketing technology role, with at least 2 years in a leadership position. Experience in AgriTech, e-commerce, or a related field is preferred.

Skills :

- Deep understanding of marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, etc.).

- Proficiency with CRM tools (e.g., Salesforce, Zoho).

- Strong analytical skills and experience with data-driven marketing.

- Solid understanding of SEO, SEM, and digital advertising tools.

- Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics).

- Strong project management skills, with the ability to prioritize and manage multiple projects effectively.

- Excellent communication and interpersonal skills, with the ability to collaborate across teams.

- Ability to interpret complex data and turn it into actionable insights.

Desired Skills :

- Knowledge of AgriTech industry trends and digital transformation.

- Experience with advanced analytics, predictive modeling, and AI-powered marketing tools.

- Familiarity with content management systems (CMS) and eCommerce platforms.

- Experience with social media analytics tools and influencer marketing technologies.

Benefits :

- Competitive salary and performance-based incentives.

- Opportunities for career advancement and skill development.

- Exposure to cutting-edge technologies in the AgriTech sector.

- A vibrant, innovative, and collaborative work culture.

- Health insurance and other employee benefits.